This week sees the launch of the Wealthify app on iOS and Android, designed to give our customers even quicker access to their investments, with complete transparency and enhanced security features like Touch ID – putting control literally at their fingertips.
Why build an app?
When you’re creating an investing service for the ‘iPhone generation’, a great app is an essential part of that experience. With as many as 75% of the UK population* using a Smartphone, it’s a massive opportunity to attract a whole new audience who might not otherwise discover Wealthify.
We’re passionate about democratising investing. We built Wealthify for a new type of investor - people who want to make their savings work harder – and we also want to appeal to millennials and people who love tech, like me!
The Wealthify App
We listened to our existing customers, who wanted to access their investments via an app. They expect to be able to check their investments 24/7 wherever they are and quickly and easily see the value and growth of all their Plans all in one place. Using our app, customers can view their investments and see how they’re split across different countries and investment types. The full range of Plan activity is shown, including deposits and withdrawals, which investments we’ve bought and sold for them, fees paid and income earned.
Sign in is enhanced by fingerprint identification, or Touch ID on iOS. Once set up, users won’t need enter their password when launching the app, speeding up access and improving overall personal security features.
The app puts control firmly in the hands of customers, enabling them to easily top up or withdraw money at the tap of a button. Help is at hand with quick links to FAQs, secure email messaging and our customer helpline.
Visually, it reflects our philosophy of design simplicity. It’s intuitive to use with a clean, uncluttered user interface, and a familiar tabbed layout.
Building the app fully in-house, our talented team of developers used hybrid native technologies to rapidly design, develop, test and deliver the app for iOS and Android in under three months. We’re extremely proud of what we’ve achieved in such a short space of time and hope our customers will be equally as pleased with the results.
In future versions, the app will support in-app sign up for new customers, set up of additional Plans and ISA transfers, access to Wealthify Circles, as well as greater connectivity to our customer support team via integrated secure messaging and live chat.
Download the app now:
Wealthify is an investment service for everyone. You don’t need any experience to invest because our team of experts do it all for you. Simply decide how much you want to invest, choose an investment style and we do all the rest. Our fees are low, with no hidden charges and there’s no minimum, so you can start investing with as little or as much as you like. Why not see how much your savings could be worth today? [Try it out by Creating a Plan].
With investing your capital is at risk.
*ONS survey 2014 source
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The comments and opinions expressed in this article are the author's own and should not be taken as financial advice from Wealthify.