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Cookie Policy

Cookie Policy
This policy applies to Wealthify’s use of ‘cookies’ in connection with this website, it sets out how Wealthify uses cookies and why we use them. It also tells you how to manage what cookies are stored on your device.


What are cookies?
Cookies are files containing small amounts of information which are downloaded to the device that you are using when you visit the Wealthify webpage. When you visit the webpage again, or visit another webpage which recognises some of the cookies downloaded onto your device, your device is able to communicate with the website and the website can read the information held in that cookie.

Wealthify use these cookies to help you efficiently browse our website, saving your details for the next time you visit, and analysing how you use our website so we can improve our services.  


Types of Cookies

Session Cookies
Session cookies only last for the duration of the visit and are deleted when you leave the Wealthify page.

Persistent Cookies
Persistent Cookies last after you have left the Wealthify webpage, and allow us to remember your actions and preferences.
Wealthify use four main categories of cookie on our website:

Strictly Necessary
These cookies are essential in helping you move around and use the features of the Wealthify website. Without these cookies, we would be unable to offer you the full scope of services our website provides.
An example of this type of cookie includes ‘.wealthifysession’ – which is used to maintain your browser session between website requests when navigating during the same session.

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works. An example of this type of cookie is ‘_ga’ – which is a Google analytics cookie. This generates statistical data on how you use our website.

We may use Adobe’s analytics and on-site personalisation services to measure your use of the website. This may include information such as the link you followed to reach one of our web pages and your IP address, and this data may be shared with Aviva if you originated from their site. For more information about Abode’s cookies, please visit https://www.adobe.com/uk/privacy/marketing-cloud.html. Examples of Adobe cookie extensions would be ‘s_cc’ or ‘s_sq’.

If you have arrived on our site from an Aviva link, then we may use a cookie called ‘trackAviva’ which will track your use and interactions around our website. This data may be shared with Aviva.

In order to provide better content and service, this site uses the Decibel Insight web analytics service. Decibel Insight may record mouse actions and scrolling movement, as well as basic interactions with website forms.  We may share information about you with Decibel Insight. This data will not be used for any reason other than to perform services for us. By continuing to use this site you consent to our sharing your information with Decibel Insight.

Decibel Insight does not track your browsing habits across other third-party websites.

For more information about the data practices of Decibel Insight, please visit their privacy policy - https://www.decibelinsight.com/privacy-policy/

You can opt out of Decibel Insight tracking by visiting - https://www.decibelinsight.com/OptOut/

The following cookies are used by Decibel Insight and will be stored on the browser or device of visitors accessing a Decibel Insight enabled web property.

  • da_sid - contains the unique ID of the session (or visit) - expires when the browser is closed
  • da_lid - contains the unique ID of the visitor - cookie lifetime 24 months

Functionality cookies are used to improve the functionality of the website and make it easier for you to use. These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features.  They are used to provide services such as our Live chat, and identify you when you return to our website. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
An example of this cookie that we use on our website is ‘olfsk’ – this is used by Olark, our provider of the Live chat service.

Targeting cookies record users visits to the website, these cookies collect several pieces of information about your browsing habits. We use this information to make our website and our advertising relevant to your interests.  They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

An example of this type of cookie would be ‘ads/ga-audiences’ – which is a Google analytics cookie, used by Google to re-engage visitors likely to convert to customers.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. You acknowledge and accept that these third-party cookies are directly administered by such third parties and that the purpose, your ability to change cookie settings and or related limitations are set out in their respective policies.


Except for essential cookies, cookies will have an expiry date where after a set period they will expire and no longer be present on your device. For example, the Google analytics cookie on our website will expire after 14 months from the last time you visited our Site.


How do I control cookies on my device?
You may choose to disable cookies on your device by altering your internet browser settings. Please bear in mind that if you block all cookies, the services our website provides you with may be limited.

For more information about how to disable cookies in your browser please visit www.allaboutcookies.org.