Meet the team

Hello, we're Wealthify

We're a group of like-minded investment experts, software engineers and entrepreneurs with a shared ambition to shake things up and make investing easy and affordable for everyone. We're challenging people to think differently and do more with their savings.

Our promise is simple: No complicated jargon, no daunting fees, just straightforward, effortless investing.

Wealthify is backed by Aviva, one of the largest and most recognised financial services brands, who work with the brightest companies around the world to deliver innovative insurance and investment products and services.

You can tell a lot about a person from their shoes

Richard Theo

Chief Executive Officer

Richard Theo

Chief Executive Officer

I make sure the ship's travelling in the right direction.

What qualifies you to do this job?

With a PhD in computer sciences, technology is at the heart of everything I do. I am an award-winning entrepreneur, having established a number of successful online companies, most recently, ActiveQuote – an online insurance comparison site that partners some of the UK's best-known aggregators.

What's the best investment advice you've been given?

Do what you love, invest in things you understand and don't try to outsmart the market.

What do your shoes say about you?

Business these days is about velocity…sometimes I feel I need to be on rollerblades to get more done.

What thing can't you live without?

My wife and children (sorry for calling you a ‘thing’ honey!).

Car or bike?

Cars are the great British folly, bikes should get more love.

Michelle Pearce-Burke

Chief Investment Officer

Michelle Pearce-Burke

Chief Investment Officer

I take care of everything investment-related at Wealthify. I keep a watchful eye on our customers' plans to make sure they stay on track.

What qualifies you to do this job?

I left medical school to enter the world of investing, a long standing passion of mine. Since then, I've worked as a stockbroker and investment manager, speeding through the industry exams to earn the title of Chartered Wealth Manager.

What's the best investment lesson you've learnt?

When I was 11, I used all the savings I had to make my first investment – I bought shares in a high-risk, biotech company which subsequently crumbled along with my dreams of making millions! Lesson learnt – don't try to get rich quick, spread your risk and diversify.

What do your shoes say about you?

What doesn't kill you makes you stronger.

What gadget can't you live without?

My alarm clock.

What will your epitaph say?

Perhaps she just overslept…!

Richard Avery-Wright

Co-Founder & Director

Richard Avery-Wright

Co-Founder & Director

I put my 30 years' investment experience to good use helping Wealthify customers get the best possible outcome for their savings.

What qualifies you to do this job?

I started my career as a stockbroker in the City of London back in 1985. Since then, I have worked in the finance industry establishing a number of successful business in the broking, asset management technology and proprietary trading environments.

What's the best investment lesson you've learnt?

Start saving early! As Albert Einstein pointed out, “Compound interest is the eighth wonder of the world; it is the most powerful force in the universe.”

What do your shoes say about you?

I love cycling – obviously! If they could really talk, they'd tell you they've been London to Paris three times to raise money for Debra, an amazing charity that supports individuals and families affected by Epidermolysis Bullosa (EB).

What's the most useful App on your phone right now?

Strava – it gives me training stats and analysis of all my bike rides.

What gadget can't you live without?

My Garmin.

Michael Ashford

Chief Technology Officer

Michael Ashford

Chief Technology Officer

I'm chief of everything technical at Wealthify, from connecting servers to building a truly beautiful online experience. Most of all, I make sure things work.

What qualifies you to do this job?

After gaining a first-class honours degree in Computer Science from Cardiff University, I joined Richard Theo and together we built ActiveQuote, an Award winning price comparison service and one of the fastest-growing companies in Wales.

What's the best investment you've ever made?

Saving up pocket money to build my very own PC at the age of 14, and teaching myself to code. It has paid me back in years of enjoyment (and the pocket money a few times over).

What do your shoes say about you?

This guy appreciates a good brogue - and a happy pair of socks. Tan leather brogues are the classiest of all footwear – fact!

What's the most useful App on your phone right now?

Gmail. Sometimes a curse, but having the power to check my emails at any time, night or day, saves me valuable time at the office.

Car or bike?

Car. Preferably one filled with as much tech as possible. And remotely controllable via an app - optional, but awesome.

Lee Gainer

Chief Financial Officer

Lee Gainer

Chief Financial Officer

I make sure that I know where all the cash goes and that it goes to the right places.

What's the best investment advice you've been given?

I’ve spent a long time dealing with Banks (and working for them) and I know that there is no such thing as a free lunch. I’ve also learned that diversifying your investments is a great thing!

What do your shoes say about you?

They say that I was born in the era where adidas daps were the fashion, and that some things never change.

What's the most useful App on your phone right now?

My short-term memory isn’t the greatest, so I am a heavy user of Notability. It is a great app that allows for my constant list making!

What thing can't you live without?

Aside from the obvious, I’d struggle to live without my stereo. In this age of Spotify and Tidal it is a bit of a throwback but the sound quality is so good that getting up to change albums doesn’t seem to be much of a chore.

What bit of advice would you give your 18-year-old self?

Don’t worry about “it”, whatever “it” was.

Car or bike?

Theoretically this is an easy win for Bike, but, my creaking bones make sure that I choose the car!

Sally Allan

Chief Marketing Officer

Sally Allan

Chief Marketing Officer

I'm helping to shape the Wealthify brand and personality into something that truly connects with our customers and delivers on the promises we make.

What's the best investment advice you've been given?

When I got my first Saturday job, my mum told me to spend half, save half…if only I'd listened.

What do your shoes say about you?

There's no place like home.

What's the most useful App on your phone right now?

Headspace - 10 minutes to clear my mind, priceless.

What would your superpower be?

Nose wiggling, magical powers like Samantha from Bewitched

Dan Giddings

Head of Business Development

Dan Giddings

Head of Business Development

I’m here to drive indirect sales, partnerships and spread the word of the amazing work everybody else does.

What do your shoes say about you?

I still pretend to be an adrenaline junkie. Managing a backflip on a wakeboard this summer was a massive high for me – the result of repeated failed attempts and plenty of pain along the way.

What's the most useful app on your phone right now?

Airbnb. Ideal for both business and pleasure. Especially helpful when there are no hotels or only extortionately priced ones.

What gadget can't you live without?

Predictably my phone. I’m horrified by the automated reports showing my phone usage and feel obliged to defend myself to my wife and kids by impressing upon them that I’m not just playing games!

What would you tell your 18-year-old self?

Not much. Maybe I matured too early or I'm still maturing - likely the latter. Actually, I’d urge myself to invest any spare money given the enormous power of compounding. I opened a SIPP for both my children within a week of birth!

What would your superpower be?

Alcohol immunity. I’m not a big drinker and time is precious – not to be ruined by feeling ill from the night before.

Andrew Amy

Senior Investment Manager

Andrew Amy

Senior Investment Manager

At the coal face of the investment decisions and operations – shaping and maintaining our customers' investment portfolios.

What qualifies you to do this job?

I left school and went straight into stockbroking at 19, taking an active role in dealing and advising customers. I hold the CISI Investment Advice Diploma and am a CFA Level II Candidate.

What's the best investment lesson you've learnt?

Markets aren't always logical, so don't be afraid if, in the short-term an investment isn't going your way.

What do your shoes say about you?

Sharp, professional and like to be kept on my toes!

What's the most useful App on your phone right now?

Having recently moved to Cardiff, it has to be Google Maps.

What gadget can't you live without?

My Swan steam generator iron.

David Semmens, CFA

Head of Investment Strategy

David Semmens, CFA

Head of Investment Strategy

I help mould Wealthify's investment strategy and sit on our investment committee that choose the funds to go in your plans

What the best investment lesson you've learnt?

Investors buy for the longer term, speculators hope

What do your shoes say about you?

Being open to contrarian thought, I'll wear brown in town

What gadget can't you live without?

My iPhone

What's the most useful app on your phone right now?

Duolingo. I've learnt more in a few months than I ever did at school

What would your super power be?

Babel. Being able to understand everyone, everywhere

Layth Saadi

Junior Investment Manager

Layth Saadi

Junior Investment Manager

I analyse, monitor and review our plans daily to help the team with important decisions.

What's the best investment advice you've been given?

If you aren’t thinking about owning investments for 10 years, don’t even think about owning it for 10 minutes.

What do your shoes say about you?

I never duck my responsibilities and do my best to help drive our plans in the right direction (sorry!).

What gadget can't you live without?

My rangefinder – it tells me how far away I am to reach my goals… or to make sure I don’t select the wrong golf club.

What will your epitaph say?

I knew this would happen, eventually.

What would your superpower be?

The power to control time, I can go back and experience different eras, see what the future holds, or simply extend the present.

Paul Jones

Graphic Designer

Paul Jones

Graphic Designer

As chief crayon monitor, I make visually creative content for Wealthify and ensure all we do stays true to our brand.

What’s the best investment you’ve ever made?

My very first Apple Mac. I taught myself how to use QuarkXpress, Illustrator and Photoshop, which helped me get my first Graphic Design job.

What do your shoes say about you?

The classic desert boot – simple, stylish and not averse to cutting a few shapes on the northern soul dancefloor.

What’s the most useful App on your phone right now?

Code School – a fantastic little free app I can now use to learn all sorts of coding languages whilst simultaneously tickling the back of my 2-year-old son to get him to sleep in the evening.

What thing can’t you live without?

My running shoes. There’s no better way to clear your head after a busy day at work, or get the blood pumping first thing in the morning, than a quick run.

Car or bike?

A bike would ruin the hair

Cécile Boyer

Content Marketing Executive

Cécile Boyer

Content Marketing Executive

Juggling with words to create quality content likely to engage the FOMO (Fear Of Missing Out) crowd.

What's the best investment advice you've been given?

My boyfriend keeps repeating the same motto: ‘save £20 a week, and you’ll get £1000 over a year’

What gadget can't you live without?

My kindle – best way to escape the real world.

What will your epitaph say?

#myjobhereisdone

What's the most useful App on your phone right now?

Instagram, aka the world of #selfies and #avocadotoasts

What would your superpower be?

I’d freeze time, so I can get more sleep in the morning.

Ian Cantlay

Paid Search Manager

Ian Cantlay

Paid Search Manager

I help Wealthify to make digital connections with relevant people by understanding their online habits.

What's the best investment advice you've been given?

My father is a retired stockbroker and my mum is an expert at finding weird and wonderful companies to invest in, so conversations regularly turn to sharing stock tips.

What do your shoes say about you?

These boots are made for walking! They’ve taken me to the top of the highest peaks in Scotland, England and Wales. Nowadays I’m pleased if I get to the top of the stairs.

What gadget can't you live without?

As a new parent it has to be my Tommee Tippee Perfect Prep machine. It gives me a bottle of formula milk at exactly the right temperature in less than two minutes – no kettles involved. We even take it on holiday with us!

What will your epitaph say?

Well, I wasn’t expecting that!

What would your superpower be?

The ability to eat chocolate and crisps indefinitely, without putting on weight.

Aleksandra Kraj

Digital Marketing Assistant

Aleksandra Kraj

Digital Marketing Assistant

I help Wealthify develop and manage digital marketing campaigns, identify trends and design online adverts.

What do your shoes say about you?

A smarter pair than sandals, when I want to look stylish...and a bit taller.

What gadget can't you live without?

AirPods. I didn’t want to like them, just because they are wireless they shouldn’t cost that much! But now I can’t go anywhere without them.

What's the most useful app on your phone right now?

Skyscanner. I’m always on the search for cheap flights.

What would your superpower be?

Endurance. I would choose to not get tired. Have the energy for endless hobbies after work!

What thing can't you live without?

Lip balm…nothing worse than dry lips!

Kelly Curtis

Customer Communications Manager

Kelly Curtis

Customer Communications Manager

I’m helping remove jargon and make communicating with Wealthify a piece of cake

What's the best financial advice you've ever been given?

If something costs £100 and you will use it 100 times – then it’s worth the money.

What do your shoes say about you?

I can’t resist a heel, even though they hurt. My trainers would probably say ‘Please wear me’.

What will your epitaph say?

Finally, she is quiet.

What gadget can't you live without?

My iphone. It keeps me in touch with everyone and everything going on in the world, tells me the time, gets me up in the morning, entertains my kids and lets me listen to music. I love a good sing song!

What would your superpower be?

I’d be a witch, so that I could fly, levitate objects, become invisible, clean and cook without moving and go to Hogwarts. Wingardium Leviosa!!

Chris Jones

Project Manager

Chris Jones

Project Manager

I help to manage all of the change and project activity here at Wealthify making sure we’ve covered all bases and haven’t missed anything!

What do your shoes say about you?

I love the sun and summer! In the warmer months, out of the office I’m always in shorts and a pair of flip flops! Besides, no one is a fan of sock tan lines!

What is the most useful app on your phone right now?

Whatsapp! The ability to keep in touch and laugh with friends dotted around the globe in far reaching places in group chats is priceless!

What gadget can't you live without?

My phone! I take far too many pictures and love being creative with them. Plus having news and sport updates, keeping tabs of my teams scores, ordering taxis and food, shopping and online banking all in the palm of my hand?! Genius!

What would you tell your 18 year old self?

When buying your first house or flat, don’t waste money thinking you need to kit it out and make it perfect day 1! Be patient and figure out what look you want and think before you buy!

What would your superpower be?

To have the same metabolism now as I did when I was 16...ooh a biscuit? Yes please!

Emily St Quintin

Customer Experience Manager

Emily St Quintin

Customer Experience Manager

Turning customer insights into exceptional experiences.

What do your shoes say about you?

You’ll usually find me at a festival, dancing until the early hours.

What gadget can't you live without?

Noise cancelling headphones, I’m always travelling and need a good soundtrack!

What would your superpower be?

Teleportation, so I could cut down on my excessive Uber habit…

Jason Nice

Senior Software Engineer

Jason Nice

Senior Software Engineer

I do the tech stuff behind the scenes, so that Wealthify works.

What's the best investment advice you've been given?

Stop giving money away paying rent and buy your own place.

What do your shoes say about you?

Clean, well-mannered and shiny ☺

What would your superpower be?

Absorb all information I come into contact with instantly, after all, knowledge is power.

Mark Rawson

Senior Software Engineer

Mark Rawson

Senior Software Engineer

I help add shiny new features to the Wealthify platform, and keep it ticking along smoothly for customers

What's the most useful app on your phone right now?

That's easy – Squirrel. I love using FinTech as well as making it. It’s responsible for getting me on track with my savings and putting aside enough to invest.

What do your shoes say about you?

I love finding stuff, whether it's bugs in software or geocaches in a muddy field!

What would your superpower be?

Super-fast learning. I LOVE to learn new things but it's hard to find enough time to learn everything!

What's the best investment advice you've been given?

Be patient.

What gadget can't you live without?

Does air conditioning count?

Nicholas Abdulla-Sunderland

Software Engineer

Nicholas Abdulla-Sunderland

Software Engineer

I’m a Developer: I help break and fix things, so we may strive for perfection

What's the best investment you've ever made?

University

What do your shoes say about you?

That I'm consistent

What's the most useful app on your phone right now?

Reddit!

What would your superpower be?

Captain Hindsight

What thing can't you live without?

My wife, and our cats!

Aled Morgan

Software Engineer

Aled Morgan

Software Engineer

I get creative with code to help keep Wealthify’s platform ticking over

What's the best investment you've ever made?

Bitcoin – if I’d sold them a week later!

What do your shoes say about you?

Calm, confident, comfortable.

What's the most useful app on your phone right now?

Binance – waiting for a cryptocurrency resurgence!

What gadget can't you live without?

My computer, I’m a software developer after all.

Alan Gardner

Software Engineer

Alan Gardner

Software Engineer

As a software developer, I tackle all coding challenges head on.

What do your shoes say about you?

That I'm an avid team player willing to support my team mates through the thick and thin.

What's the most useful app on your phone right now?

WhatsApp is my most used app for keeping in touch with family and friends.

What would you tell your 18 year old self?

Travel more; The world is huge, go out and explore.

What would your superpower be?

Incredible strength just like the Hulk (Minus the rage). Who doesn’t want to be green and muscular?

Kieran Mitchell

Software Engineer

Kieran Mitchell

Software Engineer

I build new features for the Wealthify platform so that our customers contiuously get the best experience possible.

What's the best investment advice you've ever been given?

Never pay full price for a Dominos. Ever.

What do your shoes say about you?

That like the Chelsea Boot, I'm reliable and versatile.

What gadget can't you live without?

My phone, of course.

What's the most useful app on your phone right now?

Tasker. It allows me to automate almost anything right from my phone.

What would your superpower be?

Superpower? Just give me free Nandos for life and I'll be set.

Greg Steel

Compliance Manager

Greg Steel

Compliance Manager

I ensure we maintain our regulatory and ethical integrity.

What's the best investment advice you've been given?

My dad told me to start paying into a pension when I was in my early 20’s. He’s a genius!

What thing can't you live without?

Thomas the Tank Engine. I’m trying to live without it, but my two young boys have other ideas…

What do your shoes say about you?

When you have size 13 feet, they say they are the only shoes that big the shop had!

What will your epitaph say?

“No, I don’t have two minutes to sign something off…”

What's the most useful app on your phone right now?

Hive, from British Gas.  Because it tells me when she’s at home and unnecessarily turned the heating up. Again.  Plus, I can use the app to turn it off. Again.

What bit of advice would you give your 18-year-old self?

Make sure you travel more before you settle down. I didn’t and wish I did.

Car or bike?

Car for transport.  Bike for garage wall-art.

Liam Notley

Compliance Officer

Liam Notley

Compliance Officer

I help make sure Wealthify is staying between the lines set by regulators.

What's the best investment you have ever made?

My Apple Music account. It allows me to keep my ever-changing playlists.

What's the best investment advice you've been given?

“Never invest in a business you cannot understand.” – Warren Buffett

What's the most useful app on your phone right now?

Skyscanner: lets me check the cheapest flights. I love a thrifty bargain.

What do your shoes say about you?

There will always be jumps and bumps in life. You need the control and stability to land them.

What would your super power be?

The ability to shape-shift. Then you’d pretty much have all the powers you want.

Joanne Humphry

Executive Assistant

Joanne Humphry

Executive Assistant

I’m here to ensure the office runs smoothly

What's the best investment advice you've been given?

Always have savings set aside for a rainy day – you never know when that rainy day will come.

What do your shoes say about you?

“Keep your heels, head and standards high” (Coco Channel)

What's the most useful app on your phone right now?

Spotify – Whether I’m in the car, walking the dogs or in the house, I love listening to music

What would your superpower be?

Flight – Having the ability to fly off anywhere would be amazing.

Sarah Sandercott

Head of Customer Services

Sarah Sandercott

Head of Customer Services

I make sure the Customer Support and Sales team have enough resource, enthusiasm and the right tools to deliver a top-class service to our wonderful customers.

What do your shoes say about you?

That I have a sunny disposition (most of the time!) and I value style over comfort.

What gadget can't you live without?

My apple watch is so useful to track everything, it also makes me pick up my phone less which can only be a good thing.

What will your epitaph say?

She was a ferocious socialiser.

What's the most useful app on your phone right now?

Whatsapp allows me to be in touch with all of my family and friends – and there are a lot!

What would your superpower be?

I’d like to be able to teleport instantly to any place I choose. I have a lot of family who live all over the world and it would be good to see them more often and not have to spend 23 hours on a plane. 

Nick Wain

Customer Support Leader

Nick Wain

Customer Support Leader

I take all your Wealthify queries and make sure they’re answered, ask me anything anytime!

What’s the best investment you’ve ever made?

I bought a piano for my wife as a wedding present; we are learning to play together and will one day teach our children!

What do your shoes say about you?

They would say (in perfect German) how glad they are to have a guy as cool as me on board.

What’s the most useful App on your phone right now?

The Audible App – listening to autobiographies narrated by the author is particularly enthralling.

What would your superpower be?

The ability to travel faster than the speed of light – I’d like to check out the other side of the universe to see what I’m missing.

What thing can’t you live without?

My phone: I try to not let it take over my life, but most of the time it does.

Mark Williams

Customer Relationship Representative

Mark Williams

Customer Relationship Representative

I make sure we create lasting relationships with new and existing customers

What's the best investment advice you've been given?

Start young and always focus on the long-term

What do your shoes say about you?

I’m part of a team that aims to be the best in its field.

What gadget can't you live without?

Satnav: it’s been great for discovering new places

What's the most useful app on your phone right now?

Spotify has come to my rescue on many a long journey!

What bit of advice would you give your 18-year-old self?

Don’t sacrifice long term success for short term gains

Rhiannon Maggs

Customer Support Representative

Rhiannon Maggs

Customer Support Representative

I’m first point of contact when our customers need help. I am here to assist with all enquiries at any time

What's the best investment advice you've been given?

Be patient, Stick it out, Believe in who is investing for you

What do your shoes say about you?

I’m an adventurer at heart who loves to try new things

What gadget can't you live without?

My phone, for many reasons. The main one being it has constant access to music!

What's the most useful app on your phone right now?

Spotify. Music is the key to joy

What bit of advice would you give your 18-year-old self?

Learn to drive as soon as possible. It’s a beautiful world, get exploring!

Jake Cowan

Customer Support Representative

Jake Cowan

Customer Support Representative

I am part of the voice that people put to the name Wealthify

What's the best investment you've ever made?

The train ticket to come for my Wealthify job interview, obviously!

What do your shoes say about you?

Not flashy, but efficient.

What bit of advice would you give to your 18-year-old self?

There's never a 'right' time, so worry less and do more.

What would your superpower be?

The ability to control the laws of probability.

What will your epitaph say?

To be continued...

Dennis Arelis

Customer Support Representative

Dennis Arelis

Customer Support Representative

I make sure all Wealthify transfers run smooth and happy to help on every step!

What do your shoes say about you?

Reminding me where I’m coming from and how much I love sea.

What gadget can't you live without?

My coffee machine, can’t function without coffee.

What will your epitaph say?

See you all later! #happyhunting

What's the most useful app on your phone right now?

Definitely the podcasts app, hours and hours of interesting conversations.

What would your superpower be?

I’d like to be invisible whenever I wanted to.

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Authorised and regulated by the Financial Conduct Authority (FCA)
Experienced
Your money is looked after by our team of experienced and qualified investment managers, and we’re backed by global financial services provider, Aviva.
Secure
Your investments and cash are held in custody by Winterflood Securities. They are part of Close Brothers Group, founded in 1878, who look after billions of assets worldwide.
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Up to the first £85,000 of your money may be protected by the Financial Services Compensation Scheme (FSCS)

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