Meet the investment experts
An award-winning team
At Wealthify, our in-house team of investment experts mean you've got decades' worth of investing experience at your fingertips.
By monitoring and adjusting things regularly, your Investment Plan is being consistently optimised and kept in line with your chosen investment style and values.
Their dynamic and detailed approach to managing money is why so many people choose to invest with Wealthify in the first place.
Meet the experts behind your investment Plan
Why invest with Wealthify?
Wealthify was founded in 2014 and has earned trust over the years by building our customers’ investments, earning acclaim and awards along the way.
“The Investment Team is an integral part of the work we do and fundamental service we provide. Having an internal team on hand, with their years of professional expertise, helps us move with precision to ensure our customers’ funds are in the best possible position.”
Richard Ambrose, CEO
How we invest
With so much market data and trends to analyse, technology plays an incredibly important role within the Wealthify platform.
The only role more important? Human expertise.
Thanks to our team of investment experts, your money’s performance is actively managed, monitored, and optimised (regardless of your product, style, or theme).
One day, for example, they could be monitoring global events, ready to pounce on the latest investment opportunity for your Plan. The next, they could be rebalancing it, a process that involves selling and buying assets to ensure your chosen investment style stays on track.
And because your financial goals span years – or even decades – we don’t believe in a one-and-done approach, either. Instead, an ongoing, proactive one that combines the industry’s best tech and human intuition — to create meaningful, long-term growth.
Strength in depth
We’re owned and backed by Aviva, one of the UK’s largest financial services institutions which has looked after British consumers for more than 325 years.
Wealthify operates independently, which means you get the best innovation in smart, simple investing, together with the security of knowing that we’re here to stay and operate to the highest standards.
Looking for support?
Our Customer Care team are always there to help, whether you have a question about your Wealthify Plan, you’re having trouble with the app, or you’re simply unsure of how to get started when it comes to investing with us. Whatever you need, just get in touch.
Telephone
Lines are open Monday - Friday, 8.00am - 5.30pm. Call us on 0800 802 1800.
Live Chat
Chat to one of our team online.
Investing FAQs
Your money is looked after by a team of qualified investment managers with experience in established firms all over the world. Our experts have developed an investment system that uses algorithms and industry experience to pick the best funds available to you, then builds you an investment plan that suits your goals and attitude to risk. And because things are always changing in the financial markets, our team monitors and adjusts your plan regularly, to make sure your money works as hard as you do.
Our experts use a range of passive investment funds (like Mutual Funds) to build your Plan. An investment fund is a bundle of lots of individual assets (like stocks, bonds, or property) which you buy all in one go, making funds a cost-effective way to invest.
The mix of funds and investments in your Plan will depend on your attitude to risk. Low-risk Plans will contain a higher percentage of low-risk investments like bonds. Higher-risk Plans will include more shares. Since financial markets are always changing, we’ll make adjustments to the mix of investments in your Plan from time to time.
We’ve created five investment Plans – from Cautious to Adventurous – so you can choose a level of risk that’s right for you. Find out more about what’s in each of these Plans by downloading the Plan Factsheets below.
Original Plan Factsheets
Adventurous Plan [download pdf]
Ethical Plan Factsheets
Cautious Ethical Plan [download pdf]
Tentative Ethical Plan [download pdf]
Confident Ethical Plan [download pdf]
No, that’s what we’re here for. Tell us your investment style, theme and how much you want to invest, and we do everything else. Our Investment Team have pre-selected a range of passive funds, and programmed our automated investment system with algorithms (mathematical formulas) that build your Plan based on what you tell us your goals are.
With investing your capital is at risk and you could get back less than you put in. As an investor, it’s important to understand that stock markets have good periods and bad periods and that you shouldn’t panic at first sight of a bad period. You should think of investing as a long-term prospect, and remember that markets will generally see growth over the long-term.
Yes, you can build as many Plans as you like (although our Personal Pensions are limited to one per customer). Some people prefer to keep their money all in one pot, while others prefer to split it into separate investment pots; Wealthify lets you do either. You can even choose different investment styles for each Plan.
Whatever you decide, rest assured that there’s no additional charge for creating more than one Plan; you’ll only pay us a simple management fee of 0.6% per annum (and if one of your Plans is a Wealthify Personal Pension, the annual fee is charged at 0.6% for balances up to £100,000, before dropping to just 0.3% for any portion of £100,000 or more). Fund charges and transaction costs also apply, and you can find full details on our fees page.
Yes, we will always let you know if we make a rebalance or substantial changes to your plan, as this can have a significant impact.
We don’t want to bombard you with emails, so it wouldn’t be practical to let you know each time we buy and sell shares in your plan. That said, every transaction appears in your Wealthify dashboard so you can monitor it there if you wish.
For Stocks & Shares ISA, Junior ISA & General Investment Account
We are authorised by the Financial Services Compensation Scheme (FSCS) and investments in these accounts are held by Wealthify itself. This means that in the unlikely event of Wealthify facing insolvency, up to a maximum of £85,000 of your money may be protected under the FSCS.
For Self-Invested Personal Pension customers
Our trusted custodian for pensions, Seccl Custody Limited, hold your assets separately from Wealthify. This means Seccl may offer you up to £85,000 in FSCS protection in the unlikely event they should become insolvent.
All investment customers
The Financial Services Compensation Scheme (FSCS) covers the first £85,000 of your investments. However, it’s essential to understand that the FSCS doesn’t cover you if your investments don't perform as expected (and you get back less than you originally invested). For more information, visit www.fscs.org.uk/.
Along with the FSCS cover outlined above, the companies we work with (and Wealthify itself) are regulated by the Financial Conduct Authority (FCA). All assets in our Stocks & Shares ISAs, Junior ISAs, General Investment Accounts, and Self-Invested Personal Pensions will be held in accordance with the FCA's Client Asset (CASS) rules. This means all parties hold your cash securely and separately from their own. For more information, please read Wealthify's Investment Terms and Conditions.
We typically invest your money within two working days of receiving it. However, it may take a couple of extra days for the investments to show on your dashboard, due to the investing process.
With Wealthify, you have 24-hour, year-round online access to your investments. You can view and edit your Plans, and add or withdraw funds, in just a few clicks. Your Plan detail page shows you the lifetime performance of your Plan, the assets you hold, and your full transaction history (including monthly fee payments). It’s good to check in from time to time, but remember: investing is a long-term savings strategy.
Please note: withdrawals for Pensions and Junior ISAs are only available upon maturity.
From our clear and simple platform to our flexible Investment Plans and excellent customer service; there are hundreds of great reasons why you might want to invest with Wealthify.
We’ve also won a number of awards over the years, including:
- Best Investment Platform for User Experience at the YourMoney.com Investment Awards 2023
- Best Managed Stocks & Shares ISA @ Good Money Guide Awards 2023
- Best Buy ISA, Best Buy JISA, Best for Beginners @ Boring Money Best Buys 2023
- Best Wealth Investment Platform @ Online Money Awards 2023
- Best Pension Platform at the YourMoney.com Investment Awards 2025
Not only that, but our Junior ISA has been named the Best Junior ISA at the Personal Finance Awards six years in a row!