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Frequently Asked Questions

Who is Wealthify backed by?

Wealthify is backed by Aviva, the UK’s largest insurance provider and a global financial services company.

Wealthify remains fully authorised and regulated by the Financial Conduct Authority and our customers’ money can be covered by the Financial Services Compensation Scheme (FSCS) up to £85,000.

Aviva and Wealthify are independently covered by the FSCS scheme, so a customer holding investments with both companies may be covered by the FSCS on each of their investment balances up to £85,000.

Is my money safe?

Yes, your money is safe when using Wealthify, as we work with global finance service providers who are regulated by the Financial Conduct Authority. These custodians hold your cash securely and separately from their own, which means that if Wealthify went into administration, our creditors wouldn’t have a claim to your investments.

The two companies we use as custodians are Winterflood Securities Limited, who hold the funds for our ISA and General Investment Accounts, and Embark Investment Services Limited, who hold the funds for our pensions. Up to the first £85,000 of your money invested with Wealthify can be protected by the Financial Services Compensation Scheme (FSCS) in the event of the insolvency of Wealthify, Winterflood Securities or Embark. However, it’s important to understand that the FSCS doesn't cover you in the event that your investments do not perform as expected and you get back less than you originally invested. For more information visit https://www.fscs.org.uk/

Where is Wealthify based?

We’re based in Cardiff, in South Wales. Wealthify is a UK limited company registered in England and Wales (No. 09034828). Our registered office is Tec Marina, Terra Nova Way, Cardiff, CF64 1SA. We are authorised and regulated by the Financial Conduct Authority (No. 662530).

Who decides how my money is invested?

Your money is looked after by a team of qualified investment managers with experience in established firms all over the world. Our experts have developed an investment system that uses algorithms and industry experience to pick the best funds available to you, then builds you an investment plan that suits your goals and attitude to risk. And because things are always changing in the financial markets, our team monitors and adjusts your plan regularly, to make sure your money works as hard as you do.

Do you provide financial advice?

No. We are not regulated to give you advice on whether investing is right for you. If you’re unsure, you should always seek the advice of an Independent Financial Adviser (IFA).

Can I pick stocks or choose what I invest in?

No, that’s what we’re here for. We build your investment plan based on what you tell us about your attitude to risk with money, how much you have to invest, and by when you hope to reach your savings goals. Then we monitor your investments to make sure they’re on track.

Is there a minimum amount I need to invest?

We’ve aimed to make it as affordable as possible to open an account with us. You can start your ISA, GIA or Junior ISA account with us for as little as £1 and open a pension with just £50. You can then choose if you want to make additional one-off or regular monthly payments. There’s no minimum top up amount for our Junior ISA, ISA or a GIA accounts, but each payment to your pension needs to be at least £50.

Is my money locked in?

This depends on which product you have with us.

Our ISA and GIA accounts are entirely unrestricted so that you can withdraw money at any time, with no charge or penalty. We’ll need to sell your investments to release the funds which will take up to 10 working days – sometimes it’s quicker, but we can’t promise that.

With our Junior ISA and the Wealthify Pension, your money is locked until they reach maturity. For our Junior ISA this is the date of the child’s 18th birthday, when the account will automatically transfer into an adult ISA.  For our pension, it’s the date you turn 55. 

Can I monitor my investments?

With Wealthify, you have 24-hour, year-round online access to your investments. You can view and edit your plans and add or withdraw funds in just a few clicks. Your plan detail page shows you the lifetime performance of your plan, the assets you hold and your full transaction history, including monthly fee payments. It’s good to check in from time to time, but remember, investing is a long-term savings strategy.

Can I invest monthly?

Yes, we’ve made it easy for you to do just that. You can add regular monthly payments to your Wealthify Plan by Direct Debit or top-up your plan at any time with a one-off Direct Debit or bank transfer.


Can I invest in an ISA?

Yes, if you are a UK tax resident (England, Wales, Scotland or Northern Ireland) you can use all, or part of your annual tax-efficient savings allowance of £20,000 (current tax year) to invest in a Stocks and Shares ISA with Wealthify. We don’t offer cash ISAs, Innovative Finance ISAs or Lifetime ISAs.

Is investing risky?

Yes, all investing carries an element of risk, but Wealthify lets you choose the level of risk you’re comfortable to take. Our five-point scale lets you choose from a 'cautious' (low-risk) approach, to a more 'adventurous' (high-risk) approach. We also build you a diversified investment plan, meaning we don’t put all your eggs in one basket. Instead, we spread your investments (eggs) out across a number of different assets and markets (baskets). That way, you’re not relying on one particular ‘basket’ to get a return on your investment. Spreading (or diversifying) your risk is generally accepted as the most sensible way to invest, but it’s still never risk-free.

Who are Winterflood Securities Limited and what do they do?

Winterflood Securities Limited acts as the custodian for your money held in an ISA, Junior ISA or General Investment Account with Wealthify. They are responsible for holding your cash and investments safely. They’re regulated by the Financial Conduct Authority (FCA) and are part of Close Brothers Group, who have been trading for more than 130 years. They hold your cash and investments separately from their own (ring-fenced) per the FCA’s client asset rules. 

Can you really build me a diversified portfolio if I only invest a small amount?

Yes. We believe we offer the best-value investment plans for those with a small amount to invest because no matter how much you start with, you still get a plan containing lots of investments from markets around the globe, meaning you’re not reliant on just a few investments to perform well (this is known as diversification!)

Customers investing smaller amounts of below £750 get a plan containing around 15 funds, made up of approximately 6500 investments in total. We use mutual funds for these Plans, because they can be broken up into smaller pieces, which is ideal for lower-value plans because it means we can buy you more of them. Plans of more than £750 will contain up to 20 funds, including some more expensive funds known as Exchange-traded Funds (ETFs). These Plans will contain around 8000 investments in total.  Ethical plans may contain ETFs, regardless of how much you invest. Lower value Plans may hold a larger proportion of cash than higher value plans, but will still contain as many as 15 funds.

All this means that every Wealthify Plan, no matter what its value, will contain an appropriate level of diversification for your investment style, so it doesn’t matter whether you start investing with a large or small sum, you’ll have a Plan that suits you. If you have a particular investment goal, you can see how much you need to invest and how much you could add each month to reach your target, on our create a plan page.

Why should I invest with Wealthify?

There are hundreds of great reasons why you might want to invest with Wealthify – from our clear and simple platform to our flexible investment plans and excellent customer service.

We’ve also won a number of awards over the years, including Best Investment Platform for User Experience at the YourMoney.com Investment Awards 2022, Best Investment ISA at the Personal Finance Awards, Best Investment Platform at the Online Personal Wealth Awards 2021, and Best Investments Provider at the British Bank Awards 2020.

Not only that, but our JISA was named the Best Junior ISA at the Personal Finance Awards in 2021, 2020 and 2019!

Who are Embark Investment Services Limited and what do they do?

Embark Investment Services Limited act as your custodian for our pension product, holding your cash and investments safely and ring-fenced from their own, under the Financial Conduct Authority’s client asset rules. They’re fully regulated by the FCA and are part of the Embark Group – the UK’s fastest-growing digital retirement platform.

Can I add additional security to my account?

Yes, you can use two-factor authentication (2FA) to add another layer of security to your account. When you login, you’ll need to enter both your password and a code generated by an app on your phone. If you lose your device, you'll need to get in touch with us to restore access to your account.

Step 1: Install an Authenticator App

Before you can set up two-factor authentication, you need to install Google Authenticator or Authy on your device from Google Play or the App Store.

Step 2: Go to your Wealthify settings

On a desktop, you’ll find two-factor Authentication under your profile in the password settings. On the app this feature is in your settings.

Click on “Enable Two-Factor Authentication” and follow the instructions.

When the barcode appears, scan it with your authenticator app or enter the key manually.

Step 3: Verify Code

Once you’ve scanned the code, you’ll need to enter the code generated by your authentication app to enable two-factor authentication.


Every time you log in to your Wealthify account after doing this you will need to enter a code from your authentication app. Please note that if you lose the device with your authentication app on it you'll need to get in touch with us to restore access to your account.