General Investment Account

General Investment Accounts (GIAs) are a simple way to invest and a great option
if you've used up your annual ISA allowance. You can start a GIA with as little
or as much as you like and there's no limit to how much you can put in.

Our experienced investment team will build and manage your General Investment Account for you.
You can add to or withdraw from your GIA whenever you want, and keep an eye on how it's performing any time,
either online or on our app.

Simply choose how much you'd like to invest and the level of risk you are comfortable
with and see how much your money could be worth.

Try it out

Invest your way

You can choose to invest your money in our Original or Ethical Plans.

Original

Original Plans use low cost investment funds to give you the broadest access to the stock market. They mostly use instruments known as 'passive investments' that track financial markets.

We use funds from leading providers to build our range of five original Plans.

Build an original plan

Ethical

Saving for the future is important, and so is staying true to your values.

Wealthify has joined forces with best-in-class ethical fund providers to create a range of five Ethical Plans that let you invest in organisations committed to having a positive impact on society and the environment.

Build an ethical plan

Start investing in 3 simple steps

1. You choose

Tell us what type of investor you want to be: cautious, adventurous or in between.

2. We invest

We build you a Personal Investment Plan with just the right mix of investments.

3. We optimise

We monitor your Plan 365 days a year and adjust it to keep everything on track.

Try it out

Make your money work as hard as you do

With the Wealthify investment app you’re always in control:
  • Start investing with as little or as much as you like
  • Choose how much you want to invest and pick a level of risk that's right for you - from Cautious to Adventurous
  • Add more monthly to build up your Plan and withdraw if you need to without penalty
  • Check how your Plan is performing whenever you like
  • Know how much you’re paying with our clear and affordable fees
Try it now

Wealthify Customer Reviews

Passive Investing

We use mostly low-cost passive investments, such as ETFs and mutual funds. These let your money track a market index like the FTSE 100 in the UK, and many others around the world. Passive investing is proven to be more effective long-term than an active investment strategy, where fund managers pick the stocks they think will do best.

We use funds from leading providers to build your plan

Learn more about general investing

What's in my investment plan?

Our experts use a range of passive investment funds, like Mutual Funds and ETFs to build your plan. An investment fund is a bundle of lots of individual assets, like stocks, bonds or property, which you buy all in one go, making funds a cost-effective way to invest.

The mix of funds and investments in your Plan will depend on your attitude to risk. Low risk Plans will contain a higher percentage of low-risk investments like bonds. Higher-risk Plans will include more shares. Since financial markets are always changing, we’ll make adjustments to the mix of investments in your Plan from time to time.

We’ve created five investment Plans – from Cautious to Adventurous – so you can choose a level of risk that’s right for you. Find out more about what’s in each of these Plans by downloading the Plan Factsheets below.

Original Plan Factsheets

Cautious Plan [download pdf]

Tentative Plan [download pdf] 

Confident Plan [download pdf]

Ambitious Plan [download pdf]

Adventurous Plan [download pdf]

Ethical Plan Factsheets

Cautious Ethical Plan [download pdf]

Tentative Ethical Plan [download pdf]

Confident Ethical Plan [download pdf]

Ambitious Ethical Plan [download pdf]

Adventurous Ethical Plan [download pdf]

What's passive investing?

Why invest in one company, when you can invest in them all? That’s the essence of passive investing. Instead of putting all your eggs in one basket and relying on one particular company to perform well, you spread your money across all of them, so that you benefit from their collective strength. To do this, you need funds like ETFs and Mutual Funds (known as passive investment vehicles). These let your money track an index like the FTSE 100, which is composed of the 100 largest companies listed on the London Stock Exchange – companies like Royal Dutch Shell, BT Group and Unilever.

Passive investing is generally accepted as a more effective long-term strategy than the alternative, active investing, where fund managers try to pick the stocks they think will do best. The Dow S&P Indices show that as few as 14% of active fund managers actually manage to beat the market each year, when looked at over a long time period.

Can I choose my own investments?

No, that’s what we’re here for. You only need to tell us your investment style and how much you want to invest, and we do everything else. Our investment team have pre-selected a range of passive funds, and programmed our automated investment system with algorithms (mathematical formulas) that build your Plan based on what you tell us your goals are.

Can I invest in an ISA?

Yes, if you are a UK resident (England, Wales, Scotland or Northern Ireland) you can use all, or part of your annual tax-efficient savings allowance of £20,000 (current tax year) to invest in a Stocks and Shares ISA with Wealthify. We don’t offer cash ISAs, Innovative Finance ISAs or Lifetime ISAs. Take a look at our ISA page for more information.

Are my investments protected?

Your investments will be held with our custodian bank, Winterflood Securities, a global financial services provider and part of Close Brothers Group, who have been trading for more than 130 years. Winterflood Securities hold your assets separately (ring-fenced) from Wealthify, so even if we went into administration, our creditors would not have a claim to your investments. The first £85,000 of your investments may also be covered by the Financial Services Compensation Scheme, however, it’s important to understand that the FSCS doesn't cover you in the event that your investments do not perform as expected and you get back less than you originally invested. For more information visit https://www.fscs.org.uk/

How quickly will my money be invested?

We typically invest your money within two working days of receiving it. However, it may take a couple of extra days for the investments to show on your dashboard, due to the investing process.

Wealthify Customer Reviews

4.33 Average

339 Reviews

Anxhelino

Staff is very friendly and quick to respond to any questions that I had. Everything is extremely transparent with emails when they are making drastic changes in the investment plan and as for performance, they did really put my money to work hard with good investment choices and a truly diversified portfolio.

Posted 4 days ago

Giada

Lovely customer service, decent returns, easy account to open and close. Overall very satisfied!

Posted 5 days ago

Jim Corley

Wealthify customer service is absolutely superb, it really cannot be faulted. I have had several queries which were answered, and where needed, actions taken within a few minutes of my call to them. 10/10. With regard to investment performance, overall it has been slightly above the performance of my other investment pots, despite me making my original deposits when global markets were significantly higher than they are now. If they can stay on course, 16% in a year, given all the fiscal uncertainty, is superb.

Posted 5 days ago

Hugo Scheiff

Wealthify has been a solid investment platform for me in the last year. Global markets have been a bit shaky but they have managed to keep some fairly consistent returns and stability for my portfolio. Above everything else though is the customer service. It is truly excellent and always done with a friendly attitude and every question I have had has been resolved straight away. Worth sticking with them for the customer service alone!

Posted 1 week ago

Anonymous

Wealthify have delivered excellent customer service for me when I needed some help transferring my general investment account to an ISA plan. I've also opened 2 Junior ISAs because I think its important to start investing for my children early. I really like the way their communications are really clear and informative. I've not had any problems as yet. I'm expecting my money to go down a bit as we are facing issues with uncertainty around Brexit etc... but investing is something I am hoping to do for a long time and I hope that this is something I will reap the benefits of especially for my children.

Posted 2 months ago

Anonymous

Excellent Service

Posted 2 months ago

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