What’s really in an ethical investment portfolio?

What’s really in an ethical investment portfolio?

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As society becomes increasingly conscious of its collective impact on the planet, more of us are turning to ethical investing – also known as sustainable investing or SRI (socially-responsible investing) as a way to grow our money whilst doing our part for society and the environment.

But can an investment portfolio represent the wide-ranging ethical principles and priorities of the masses? The near-Gordian way in which many global corporations are structured certainly presents a challenge for investment managers whose job it is to determine any link between the corporations’ profits and activities considered unsustainable or morally questionable.


Ethical’s rise to fame
Ethical investing is a fast-growing part of the investing world. Since the first ethical investment fund launched in the UK in 1985 it has become a major growth sector, now accounting for £19 billion of assets in the UK, and far more globally1.

1: Research by the EIRIS foundation

Its relatively slow adoption in mainstream investing, despite a more than 30-year pedigree, may be due to both the preconceived ideas held about potential returns compared to the wider stock market, as well as the sizable challenges fund and wealth managers face in constructing ethical investment plans that appeal to a varied conscience.


How to be ethical
The first challenge in selecting investments is that ‘ethical’ is somewhat subjective which can make the task of appealing to everyone’s taste, problematic. The second challenge is investing’s inescapable raison d’être – to make a profit – whilst still operating in an ethical way.

Inevitably then, ethical investing often requires an element of compromise on the part of both fund managers and investors, accepting a small tolerance for unsustainable activities in exchange for giving their money the best chance to grow.


What’s in a Wealthify ethical plan
Our ethical plans can contain up to 25 investment funds from specialist providers like Kames Capital and EdenTree to Vanguard and Legal & General. A broad variety is an advantage for investors looking for diversity in their plans, but it also presents a challenge for our investment team in keeping within agreed tolerances of ‘sin stocks’ in customer plans. Wealthify’s investment committee prioritises tobacco, arms, pornography and gambling as the four main areas for total exclusion, while also aiming to limit profits received from other major polluters and contributors to climate change, including gas, metals, oil, mining, alcohol, coal, chemicals and airlines.

A small amount of flexibility is built in to enable investment managers to make decisions that are in the best interest of generating good returns for investors. In the case of the priority sectors (arms, gambling, tobacco and pornography) it’s 10%. This is a deliberate level – the argument among fund managers being that if less than 10% of a company’s profits are earned from the activity, their involvement in it must be negligible. We don’t apply a specific tolerance to the other sectors shown, but the aim is always to be as close to 0% as possible. Ultimately the tolerances provide some wiggle room for the investment approach, allowing us to create value for investors without compromising the underlying ethics.

The extent to which the tolerances are utilised will vary between providers, but we’re pleased to say that we’ve succeeded in completely excluding all four of the main negative activities – arms, gambling, tobacco and pornography – from our ethical plans, meaning not a penny of profit created by these activities finds its way into our customers’ plans.

Excluding the other sectors is a more difficult balancing act, particularly when it comes to the higher risk plans with more challenging growth targets. While we will always do our best to achieve 0% exposure to these sectors, there will inevitably be a small amount of creep – although rarely beyond a few percent. In fact, our investment team has avoided exposure to all sectors of over 1% across lower and medium risk plans (the Confident plan’s exposure in the chemicals sector being the exception), and typically limit exposure to any sector to below 2.5% across all of our plan types.

It’s worth noting that these levels fluctuate month by month, but this snapshot shows that despite a difficult balancing act between ethics and generating growth for customers, our investment managers work tirelessly to ensure that your money is invested in a way that gives your money the best chance to grow, without compromising your values.


Please remember the value of your investments can go down as well as up, and you could get back less than invested.


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Wealthify Customer Reviews

4.34 Average

341 Reviews


Amazing customer service, had a few issues regarding withdrawals which were my fault. Highly recommend.

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One of my work colleagues put me onto Wealthify. It is simple, easy to use and the communication about your portfolio and re balancing is excellent. I am hooked. I have set up a monthly DD and transfer spare cash no matter how small to build the portfolio. I am maxed on ISA contributions elsewhere so am using it just for supplemental trades.

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Jonah C

I'm huge on personal finance, investing and saving. And, for me, Wealthify has allowed me to set up my investment fund, make use of my ISA allowance and make contributions / investments on auto-pilot. I knew that investing into Stocks, Shares, Bonds, Property and so on were all great, long term things to do, but Wealthify has made it easy and dummy-proof... I love it already!

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Chris L

I have found it extremely easy to set up and monitor my ISA. There is plenty of information about stock movements being made on my behalf and it feels like a very personal service being offered by this young company.

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Staff is very friendly and quick to respond to any questions that I had. Everything is extremely transparent with emails when they are making drastic changes in the investment plan and as for performance, they did really put my money to work hard with good investment choices and a truly diversified portfolio.

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Lovely customer service, decent returns, easy account to open and close. Overall very satisfied!

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