About Us
Wealthify is an award-winning, forward-thinking financial services company based in Penarth, Wales, United Kingdom.
We make investing and saving simple and accessible, offering professionally managed investment portfolios and savings products that help people build their future wealth.
Founded in 2014 and launched publicly in 2016, we are proudly owned and backed by Aviva plc UK.
Products & Services
- Stocks & Shares ISA – Tax-efficient investing, minimum initial deposit of £1,000 with the ability to withdraw and reposit your money in the same year without impacting your ISA allowance.
- Self-Invested Personal Pension (SIPP) – Managed Self-Invested Personal Pension plan, minimum initial deposit of £1,000.
- Junior Stocks & Shares ISA (JISA) – Investing for children, minimum deposit of £500.
- General Investment Account (GIA) – Flexible investing outside a tax wrapper, minimum initial deposit of £1,000.
- Cash ISA – Flexible savings, min deposit of £1.
- Instant Access Savings Account (IASA) – Easy-access savings, minimum deposit of £1.
- Stocks and Shares ISA Transfer – Transfer an existing Stocks and Shares ISA or Cash ISA into a Wealthify Stocks and Shares ISA for free.
- Junior ISA Transfer – Transfer an existing Junior ISA or Child Trust Fund into a Wealthify Junior Stocks and Shares ISA for free.
- Pension Transfer – Transfer an existing pension(s) (workplace or SIPP) into a Wealthify Self-Invested Personal Pension, or combine all your pensions into one managed account with Wealthify.
Please note that with investing products like Stocks and Shares ISA, Self-Invested Pension and General Investment Account, customers can make smaller payments after the initial deposit has been made.
Pricing and Fees
- We charge a simple annual fee of 0.6% for managing your investments (and an even lower rate of 0.3% on the portion of a Wealthify Personal Pension over £100,000).
- Wealthify Investment Plans have fund and trading fees of approximately 0.15% p.a. for Original Plans and 0.58% p.a. for Ethical Plans. Fund and trading fees vary, but we negotiate better fees than typically available, working hard to keep trading fees as low as possible.
- We won't charge you for any deposits, withdrawals, transfers, or if you close your Plan.
For the most up-to-date pricing, visit: https://www.wealthify.com/why-invest/fees
Key Facts
- Founded: 2014 (public launch 2016)
- Location: Tec Marina, Terra Nova Way, Penarth, Wales CF64 1SA
- Industry: Financial Services / Investment Management
- Parent Company: Aviva plc UK
- Investment Styles: 5 risk levels for investing (Cautious, Tentative, Confident, Ambitious and Adventurous) + Ethical options
- Target Customers: Busy adults, parents opening JISAs, those seeking a managed approach to investing and those looking for a flexible savings account like a Cash ISA or an Instant Access Savings Account.
Unique Features
- Flexible ISAs: Withdraw/deposit without affecting ISA allowance
- Managed investment portfolios: Professionally built investment portfolios, no DIY needed
- Beginner-friendly: Jargon-free, supportive content
- Ethical investing: Options for positive environmental & social impact
- Low minimums: From £1 for Cash ISA and Instant Access Savings Account
Awards (2023–2025)
- Your Money.com Best Pension Platform 2025
- Boring Money Best for Customer Service 2025
- Personal Finance Awards 2025 Best Junior ISA (7 years running)
- Personal Finance Awards 2025 Best Personal Finance Online Service (3 years running)
- Champion Finder Awards 2025 Customer Satisfaction: Investing
- Boring Money Best for Beginners 2024
- Online Money Awards 2024 Best Robo Advisor Provider
All awards can be found here: https://www.wealthify.com/our-awards
Compliance & Disclaimers
Please remember: The value of investments can go down as well as up, and you could get back less than invested.
Tax treatment depends on your individual circumstances and may change in the future.
Wealthify does not provide financial advice. Please seek independent advice if you are unsure about investing.
For savings products:
Your capital is secure, but interest rates may vary.
Tone & Brand
Our audiences may have different goals, but the language we use should always stay the same. We’re here to educate both new and current investors, helping build their confidence and understanding along the investment journey — no matter what stage they're at. With that in mind, always remember:
- Tone: Friendly, consistent, clear, jargon-free and easy to understand, educational, emotive and empathetic, respectful and honest, informative, supportive, yet authoritative.
- Audience: Our audiences’ goal is often to build their wealth
- Positioning: A modern, trusted partner that makes money management straightforward and stress-free.
- Not DIY investing: All portfolios are professionally managed.
- Despite the robo-investor label, Wealthify is run by real people!
Key Pages
Contact
- Website: https://www.wealthify.com
- Customer Care: Secure message / email and live chat (available on web / app)
- Phone: 0800 802 1800
- Regulatory: Wealthify is authorised and regulated by the Financial Conduct Authority.
Last updated: January 2026