Give the gift of investing this Christmas

Open a Junior ISA from as little as £1 and get £10 on us! T&Cs apply. Register for the offer by 22nd December 2022 and fund your account by 31st January 2023. Capital at risk. Claim offer here.

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Whether you're cautious, ambitious or ethical with your money, activate your savings with our online sliders and build the perfect investment plan for you.

With investing, your capital is at risk

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Winner of Best Investments Provider at the British Bank Awards 2020 Winner of the Boring Money Investor Choice Awards for best Online Investment Service 2020 Winner of Best Investments Provider at the British Bank Awards 2020 Winner of the Boring Money Investor Choice Awards for best Online Investment Service 2020

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Introducing the Wealthify Pension

A clear, honest personal pension with no jargon or complexity. Just clear fees, and investment styles to suit your needs. Plus, an instant 25% tax relief top up.

Our straightforward process makes it easier to get started or transfer your pensions to Wealthify, giving you a much clearer view of your future.

Find Out More
Wealthify performance and investments dashboards on iPhone, showing a plan with healthy performance and stocks categorised by stock type and region.

Why Wealthify?

We want to help make your money work harder. It’s simple – you choose what type of investor you want to be, from cautious to adventurous, and we’ll build you an investment Plan and manage it for you.

There’s no minimum investment, and you can withdraw anytime with no penalties. We also offer ethical Plans, so you can easily invest in line with your values.

Make your money work as hard as you do

With the Wealthify investment app you’re always in control:
  • Start investing with as little or as much as you like
  • Choose how much you want to invest and pick a level of risk that's right for you - from Cautious to Adventurous
  • Add more monthly to build up your Plan and withdraw if you need to without penalty
  • Check how your Plan is performing whenever you like
  • Know how much you’re paying with our clear and affordable fees
Try It Out
Wealthify performance and investments dashboards on iPhone, showing a plan with healthy performance and stocks categorised by stock type and region.

Safe & secure

Managed

Your money, managed by our team of experienced and qualified investment experts.

Protected

Up to the first £85,000 of your money can be protected by the Financial Services Compensation Scheme (FSCS).

Safeguarded

Your money and assets are held separately with a custodian.

Help is on hand

Our customer service team are happy to help with any queries on 0800 802 1800 or on Live Chat.

Strength In Depth

Wealthify is backed by Aviva, one of the UK’s largest financial services institutions which has looked after British consumers for more than 300 years.

We operate independently of Aviva, which means you get the best innovation in smart simple investing together with the security of knowing that we’re here to stay and operate to the highest standards.

Being part of the Aviva group of companies allows us to develop our business, but at an accelerated pace and with greater confidence.

Multi-award-winning investing

Here are just a few of the prestigious awards we've picked up along the way

Wealthify Customer Reviews