Comparing Managed Stocks & Shares ISAs
At Weathify, we think time – not just performance – is the real return on investment. Which is why, from choosing your investments to managing them, our experts do all the heavy lifting — so you don't have to.
If you’re looking to find out more about managed Stocks and Shares ISAs, we've compared some of the UK's managed Investment ISA providers on fees, investment styles and features to help you choose the right one for your goals.
Get started with a minimum £1,000 initial deposit, then make further adhoc or monthly deposits big or small, to suit you.
With investing, your capital is at risk. Tax on investments depends on your individual circumstances and can change. ISA rules apply.
What is a managed Stocks and Shares ISA?
Think of investing like painting your living room: you can either pick all the tools and do it yourself — or pay experts to do it all for you.
Unlike DIY investing, a managed Stocks and Shares ISA takes the guesswork out of everything.
So, if you don’t have the time, experience, or confidence to research, choose, and manage your own investments, it could be the smarter option.
Our managed Stocks and Shares ISA gives you a team of experts who:
✓ Pick your investments based on your attitude to risk.
✓ Build a balanced (aka diversified) Investment Plan for you.
✓ Manage and optimise its performance, ensuring your Plan stays aligned with your investment style as financial markets change.
✓ Provide weekly updates about market movements.
DIY vs managed portfolios
Comparing managed Stocks and Shares ISA providers
If you feel as though a managed Stocks and Shares ISA is the right choice for you, we’ve put together a simple table comparing some of the key product details to consider.
← Scroll right on mobile to see full comparison →
Data accurate as of 15th May 2026. This information only applies to each company’s managed Stocks and Shares ISA.
Why choose Wealthify for your managed Stocks and Shares ISA
There are plenty of reasons to choose our experts to manage your Stocks and Shares ISA — just ask the 70,000+ busy people whose Investment ISAs we manage.
Simplicity
Choose from five simple investment styles (as well as the option to invest ethically), with an easy-to-use app to monitor your investment performance.
Flexibility
Our Stocks and Shares ISA is ‘Flexible’, meaning you can withdraw money and redeposit it (within the same tax year), without using your annual allowance.
Great value
We keep our management fee low and transparent: 0.6% annually, with no charges for deposits, withdrawals, transfers, or Plan closure.
Human expertise
We have a dedicated team of investment experts building and managing your Investment Plan, making all the important decisions — so you don’t have to.
Tried, tested and trusted
We're currently rated Excellent on TrustPilot (as of April 2026), and we’re proudly backed and owned by Aviva — one of the UK’s leading financial institutions.
Customer care
Whether on the phone, live chat, secure message, or email, we know how important it is to have a human being there if you ever need help.
See how our Plans have performed
The graph below shows how each of our investment styles - from Cautious to Adventurous - have performed between 29th February 2016 and 30th April 2026, after all fees have been taken (based on 0.60% p.a. Wealthify management fee). These figures are based on the performance of Plans worth more than £100, figures will be different for Plans below that amount.
Original
Ethical
Of course, we experienced the ups and downs of the market along the way and you could get back less than you put in. Although we cannot rely on past performance to predict future results investing for the long-term (5 years or more) typically delivers positive returns. These figures are after all fees have been taken (based on 0.60% p.a Wealthify management charge), and are based on the performance of Plans worth more than £100 and will be different for Plans below that amount.
Original Plan performance by year
This table shows by how much each of our investment styles have grown each year
| Investment Style | 31/12/2020 - 31/12/2021 | 31/12/2021 - 31/12/2022 | 30/12/2022 - 30/12/2023 | 29/12/2023 - 29/12/2024 | 30/12/2024 - 30/12/2025 | 30/04/2025 - 30/04/2026 |
|---|---|---|---|---|---|---|
| Cautious | 0.56% | -11.06% | 4.72% | 1.31% | 6.16% | 4.95% |
| Tentative | 3.85% | -10.53% | 6.37% | 3.48% | 8.34% | 9.94% |
| Confident | 6.81% | -9.91% | 7.99% | 6.29% | 10.38% | 15.15% |
| Ambitious | 9.83% | -8.89% | 9.71% | 9.35% | 12.24% | 20.09% |
| Adventurous | 12.91% | -9.18% | 11.61% | 12.56% | 13.81% | 25.10% |
See how our Plans have performed
The graph below shows how each of our investment styles - from Cautious to Adventurous - have performed between 13th August 2018 and 30th April 2026, after all fees have been taken (based on 0.60% p.a. Wealthify management fee). These figures are based on the performance of Plans worth more than £100, figures will be different for Plans below that amount.
Original
Ethical
Of course, we experienced the ups and downs of the market along the way and you could get back less than you put in. Although we cannot rely on past performance to predict future results investing for the long-term (5 years or more) typically delivers positive returns. These figures are after all fees have been taken (based on 0.60% p.a Wealthify management charge), and are based on the performance of Plans worth more than £100 and will be different for Plans below that amount.
Ethical Plan performance by year
This table shows by how much each of our investment styles have grown each year
| Investment Style | 31/12/2020 - 31/12/2021 | 31/12/2021 - 31/12/2022 | 30/12/2022 - 30/12/2023 | 29/12/2023 - 29/12/2024 | 30/12/2024 - 30/12/2025 | 30/04/2025 - 30/04/2026 |
|---|---|---|---|---|---|---|
| Cautious | 0.80% | -14.80% | 4.80% | 0.60% | 5.30% | 4.20% |
| Tentative | 4.10% | -15.20% | 6.90% | 2.90% | 5.80% | 8.40% |
| Confident | 7.70% | -15.70% | 8.90% | 5.30% | 6.30% | 12.50% |
| Ambitious | 11.10% | -16.30% | 11.10% | 7.60% | 6.50% | 15.90% |
| Adventurous | 14.50% | -17.60% | 13.30% | 10.30% | 6.40% | 19.60% |
How to open a managed Stocks and Shares ISA
Four simple steps. That’s all it takes to get started with us.
Choose your style
From Cautious to Adventurous, choose from five investment styles, and an Original or Ethical Plan.
Take our quiz
Answer a few questions in our suitability quiz, which helps you start an ISA that's right for your circumstances and attitude towards investing.
We build
Our team of investment experts then get to work building your Plan, making sure it’s aligned with your chosen investment style.
We monitor
We manage and make the most of your investments — so you can make the most of your time!
Wealthify Customer Reviews
Investment ISA FAQs
When you’re building your Personal Investment Plan, the first question you will be asked is whether you would like to open an ISA or a General Investment Account. Select ‘ISA’ to create an Investment ISA Plan. Under the current rules, you can have as many ISAs of each type you want (excluding Lifetime ISAs and Junior ISAs), and you can split your annual ISA allowance between them however you like.
If you’re likely to exceed your ISA allowance, you can simply set up a General Investment Plan to invest additional funds. There’s no extra cost for having two or more Plans.
The ISA limit and maximum you can save each year is £20,000. The tax year runs from the 6th of April to 5th of April the following year. Under the current rules, you can have as many ISAs of each type you want (excluding Lifetime ISAs and Junior ISAs), and you can split your annual ISA allowance between them however you like.
Under current tax rules, you can contribute your annual £20,000 allowance to as many Cash ISAs and Investment ISAs as you like per tax year to take advantage of your tax-efficient savings benefits (this does not include Lifetime ISAs and Junior ISAs). These ISAs can be with the same, or different providers.
You can also create as many ISA investment plans within your Wealthify account as you like in one tax year, as long as the combined total contributions you make to these plans does not exceed annual allowance. So, if you have various goals in mind, you can create different ISA pots for each one.
Yes, you can do an ISA transfer from your previous years' Investment ISAs, Innovative Finance ISAs, or Cash ISAs to another investment ISA provider at any time. Transfers don't impact your current year’s ISA allowance at all, so you can still invest this tax year’s full ISA limit as well as transfer existing ISAs over.
However, please ensure to use a transfer form. If you withdraw the money you pay in, you'll lose your tax-efficient benefits on that money. To arrange a transfer, simply create a Wealthify ISA Plan, then complete our simple ISA transfer form. We’ll arrange everything else.
If you’re an existing customer, simply head to your Dashboard and use the ‘transfer in’ button on your home screen. You can then choose whether you want to transfer your money into an existing Plan, or create a new one.
Nothing at all. A Stocks and Shares ISA and an Investment ISA are just different names for tax-free investments.
Yes, you can withdraw funds from your ISA plan at any time, without penalty. Since both our Stocks and Shares ISA and Cash ISA are flexible, you can also withdraw and replace funds within the same tax year without affecting your annual ISA allowance.
For Stocks & Shares ISA, Junior ISA & General Investment Account
We are authorised by the Financial Services Compensation Scheme (FSCS) and investments in these accounts are held by Wealthify itself. This means that in the unlikely event of Wealthify facing insolvency, up to a maximum of £85,000 of your money may be protected under the FSCS.
For Self-Invested Personal Pension customers
Our trusted custodian for pensions, Embark Investment Services Limited, hold your assets separately from Wealthify. This means Embark may offer you up to £85,000 in FSCS protection in the unlikely event they should become insolvent.
All investment customers
The Financial Services Compensation Scheme (FSCS) covers the first £85,000 of your investments. However, it’s essential to understand that the FSCS doesn’t cover you if your investments don't perform as expected (and you get back less than you originally invested). For more information, visit www.fscs.org.uk/.
Along with the FSCS cover outlined above, the companies we work with (and Wealthify itself) are regulated by the Financial Conduct Authority (FCA). All assets in our Stocks & Shares ISAs, Junior ISAs, General Investment Accounts, and Self-Invested Personal Pensions will be held in accordance with the FCA's Client Asset (CASS) rules. This means all parties hold your cash securely and separately from their own. For more information, please read Wealthify's Investment Terms and Conditions.