No investing experience necessary

Our approach

Your money is invested using a number of funds. Funds contain a collection of investments and are a convenient and cost-effective way to invest.

Some of these funds contain shares, but they also contain other good stuff, like bonds, property and commodities (such as precious metals, energy and agriculture). This is known as diversification and is a way to spread out your risk.

The mix of funds will change over time and depends on your attitude toward risk, as well as how financial markets are doing. 

With investing your capital is at risk

Passive investing

We use mostly low-cost passive investments, such as ETFs and mutual funds. These let your money track a market index like the FTSE 100 in the UK, and many others around the world. Passive investing is proven to be more effective long-term than an active investment strategy, where fund managers pick the stocks they think will do best.

We use funds from leading providers to build your plan

Simulated Past Performance

Here's how we performed across the full range of Wealthify Plans, from Cautious to Adventurous, between 1st March 2016 and 30th September 2018, after all fees have been taken (based on 0.7% Wealthify management charge). These figures are based on the performance of Plans worth more than £2,000, and will be different for Plans below that amount.

The past performance data shown is simulated, but it represents real transactions we've carried out for actual customer Plans across each of our five Investment Styles. Simulated past performance is not a reliable indicator of future performance.

Investment Style 01/10/2013 - 30/09/2014 01/10/2014 - 30/09/2015 01/10/2015 - 30/09/2016 01/10/2016 - 30/09/2017 01/10/2017 - 30/09/2018
Cautious n/a n/a n/a 1.69% -0.02%
Tentative n/a n/a n/a 2.64% 1.25%
Confident n/a n/a n/a 3.92% 2.41%
Ambitious n/a n/a n/a 5.35% 3.69%
Adventurous n/a n/a n/a 7.16% 4.94%

How we invest your money

Firstly, our experts designed and built an efficient online investment system.

Then, we programmed it with some clever algorithms based on a proven investment theory, known as the Sharpe Ratio. Professor William Sharpe is a Nobel Prize-winning Stanford academic and he knows a thing or two about investing.

Every day our system collects data from across global financial markets. Using technology allows us to keep costs down, which we pass onto you through lower fees.

Our experienced investment team use this information to oversee everything and make the best investment decisions. We rebalance your plan, if needed, to ensure it's still on track.

And if there's any turbulence in the markets, we automatically switch some of your investments to less risky assets, like cash, to protect them. Our aim is to make sure your investments take full advantage of the good times and are sheltered from the bad.

Wealthify Customer Reviews

4.37 Average

326 Reviews


The app and investment options seem good and all, but my reason for leaving a review was the amazing customer support I received. I spoke to Rhiannon Maggs and she was wonderful. The perfect person to talk to. She was kind, professional, helpful, and she replied instantly. I'm leaving this hoping that possibly someone in a managerial position may see this and be able to give her what she deserves. Honestly from my experience she is the perfect employee and should be rewarded. Thank you Wealthify, and thank you Rhiannon!

Posted 2 months ago

Albert Millis

My experience with Wealthify has been fantastic so far. The website is easy to use and the customer service are very responsive. Additionally, I had some issues with the app not working, so I emailed the team and they got back to me really promptly, not only fixing my issue by addressing the app issues and getting them fixed too!

Posted 3 months ago


Great service. Quick responses from customer. Steady performance from the investment team.

Posted 4 months ago

Matthew Tanner

Easy to setup and use, simple charging structure, well balanced investment portfolios, easy withdrawal and lovely people.

Posted 4 months ago

Harry Gill

I had an unfortunate matter when, my request for a withdrawal was made a little late. This would have resulted in me missing my property completion date! (and therfore a big penalty). Fortunately, Nick and the team were very helpful and pushed through my funds in time for completion :) Very helpful and skilllful team at Wealthify. Thank you again.

Posted 5 months ago


good app, website and customer support

Posted 5 months ago

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