No investing experience necessary

Our approach

Your money is invested using a number of funds. Funds contain a collection of investments and are a convenient and cost-effective way to invest.

Some of these funds contain shares, but they also contain other good stuff, like bonds, property and commodities (such as precious metals, energy and agriculture). This is known as diversification and is a way to spread out your risk.

The mix of funds will change over time and depends on your attitude toward risk, as well as how financial markets are doing. 

With investing your capital is at risk

Passive investing

We use mostly low-cost passive investments, such as ETFs and mutual funds. These let your money track a market index like the FTSE 100 in the UK, and many others around the world. Passive investing is proven to be more effective long-term than an active investment strategy, where fund managers pick the stocks they think will do best.

We use funds from leading providers to build your plan

Simulated Past Performance

Here's how we performed across the full range of Wealthify Plans, from Cautious to Adventurous, between 1st March 2016 and 29th March 2018, after all fees have been taken (based on 0.7% Wealthify management charge). These figures are based on the performance of Plans worth more than £2,000, and will be different for Plans below that amount.

The past performance data shown is simulated, but it represents real transactions we've carried out for actual customer Plans across each of our five Investment Styles. Simulated past performance is not a reliable indicator of future performance. Source: Bloomberg.

Investment Style 01/03/2013 - 28/02/2014 01/03/2014 - 28/02/2015 01/03/2015 - 29/02/2016 01/03/2016 - 28/02/2017 01/03/2017 - 28/02/2018
Cautious n/a n/a n/a 7.82% 0.37%
Tentative n/a n/a n/a 10.86% 1.09%
Confident n/a n/a n/a 15.63% 1.57%
Ambitious n/a n/a n/a 17.74% 2.69%
Adventurous n/a n/a n/a 22.28% 3.57%

How we invest your money

Firstly, our experts designed and built an efficient online investment system.

Then, we programmed it with some clever algorithms based on a proven investment theory, known as the Sharpe Ratio. Professor William Sharpe is a Nobel Prize-winning Stanford academic and he knows a thing or two about investing.

Every day our system collects data from across global financial markets. Using technology allows us to keep costs down, which we pass onto you through lower fees.

Our experienced investment team use this information to oversee everything and make the best investment decisions. We rebalance your plan, if needed, to ensure it's still on track.

And if there's any turbulence in the markets, we automatically switch some of your investments to less risky assets, like cash, to protect them. Our aim is to make sure your investments take full advantage of the good times and are sheltered from the bad.

Wealthify Customer Reviews

4.40 Average

314 Reviews


Easy to use.

Posted 1 week ago


Easy to set up and excellent results so far.

Posted 2 weeks ago

William Louzado

Wealthify have made my investment grow really well in the two months that the account was opened. They have kept in constant contact, informing me of any changes in strategy due to changes in the marketplace. I am very pleased, thank you.

Posted 2 weeks ago


Nice simple system to help decide the amount of risk I'm prepared to take. Good app which allows me to see how the account is performing on a daily basis as well as where the money is being invested.

Posted 2 weeks ago


very easy to deal with

Posted 2 weeks ago

Stephen Pattison

showing messages on the phone app was useful

Posted 2 weeks ago

Read more reviews at