Award-winning Flexible Stocks & Shares ISA
Discover effortless investing
- A Stocks and Shares ISA could provide better long-term returns than a Cash ISA.
- Just let us know a few details about what kind of investor you want to be, then our experts will build and manage your Plan for you!
- Fees are low and transparent, meaning you get to keep more of your money.
- With a flexible Stocks and Shares ISA, you can temporarily withdraw money and return it within the same tax year — without using your annual allowance.
With investing, your capital is at risk. The tax treatment of your investment will depend on your individual circumstances and may change in the future. ISA rules apply.
Our awards cabinet
We're really proud of all the awards we've won for our Stocks and Shares ISA: Boring Money’s Best Buy ISA (four times in a row from 2020 to 2023); Good Money Guide’s Best Managed Stocks and Shares ISA (2023); and the Personal Finance Awards’ Best Investment ISA (2021).
Here's just a small selection of the other 60+ awards we've won since launching in 2016.
What is an ISA?
Launched in 1999, ISA stands for Individual Savings Account. ISAs are a tax-efficient way to save or invest up to £20,000 each tax year; this £20,000 is known as your annual ISA allowance. At Wealthify, we offer a flexible Stocks and Shares ISA, meaning you’re able to withdraw money from your account and deposit it back in within the same year — without affecting your annual allowance.
These are four different types of ISAs: Stocks and Shares ISA (aka Investment ISA); Cash ISA; Innovative ISA, and Lifetime ISA (which has a £4,000 allowance). Even though all four ISAs offer different options and benefits, you can split your annual £20,000 allowance between them.
The great thing about ISAs is that you don’t have to pay capital gains tax or income tax on any of the money you earn. This means you get to keep more of the interest or returns you make!
Getting started
As with everything we do at Wealthify, we’ve made the process of opening a Stocks and Shares ISA as simple as possible.
You choose
From Cautious to Adventurous, choose your investment style and let us know how much you'd like to get started with.
You answer
Answer a few questions in our suitability quiz, which helps you start an ISA that's right for your circumstances and attitude towards investing.
We build
Our team of investment experts then get to work building your Plan, making sure it’s aligned with your chosen investment style.
We manage
Just sit back, relax, let us manage everything for you — and use our online dashboard or app to follow your Plan's performance!
Transferring an ISA?
Here are a few things to consider
- You can transfer any Cash ISAs or Stocks and Shares ISAs (Investment ISAs) you have with other providers in to a Wealthify Investment ISA.
- When you transfer an ISA to Wealthify, you should always use the official ISA transfer form to retain the ISA tax benefits.
- Transferring ISAs from previous tax years doesn’t impact your current ISA allowance, so you can still put up to £20,000 into an ISA this tax year.
Why choose Wealthify?
Whether you're looking for your financial piece of the pie or peace of mind: investing with Wealthify is the confidence that comes with taking control of your tomorrow — today.
Using our simple, award-winning app or website, set up a Wealthify Flexible Stocks and Shares ISA on your terms. Whether you’re cautious, ambitious, or ethical with your money, we manage everything, helping you get more from your investments by doing less.
And that's why, if you value your time just as much as your finances, the smart money’s with Wealthify.
Ethical investment options
With Wealthify, investing for your future also means being able to invest in the planet's future at the same time.
That's why we've joined forces with best-in-class ethical fund providers, to create five Ethical Plans that let you invest in organisations committed to having a positive impact on society and the environment. All our fund providers are signatories of the Principles of Responsible Investing (PRI), the world’s leading proponent of responsible investing.
The actively managed ethical funds employed in plans keep a close eye on the organisations in which they invest - employing rigorous, ongoing screening to ensure ethical standards are maintained.
How have Wealthify Investment Plans performed?
The past performance data shown represents real transactions we've carried out for actual customer Plans across each of our five Investment Styles. When it comes to investment performance, if you’d invested in one of our Original Confident Plans from the very beginning (29 February 2016), you’d have enjoyed a 49.09% return so far (up until 31st January 2025). You can see projections for how your ISA could grow moving forward by using our Plan builder as you Start your ISA.
Original
Ethical
Of course, we experienced the ups and downs of the market along the way and you could get back less than you put in. Although we cannot rely on past performance to predict future results investing for the long-term (5 years or more) typically delivers positive returns. These figures are after all fees have been taken (based on 0.60% p.a Wealthify management charge), and are based on the performance of Plans worth more than £100 and will be different for Plans below that amount.
Plan performance by year
This table shows by how much each of our investment styles have grown each year
| Investment Style | 31/12/2019 - 31/12/2020 | 31/12/2020 - 31/12/2021 | 31/12/2021 - 31/12/2022 | 30/12/2022 - 30/12/2023 | 31/12/2023 - 31/12/2024 | 31/03/2024 - 31/03/2025 |
|---|---|---|---|---|---|---|
| Cautious | 2.70% | 0.47% | -11.19% | 4.65% | 1.10% | 2.52% |
| Tentative | 3.88% | 3.72% | -10.82% | 6.21% | 3.39% | 2.63% |
| Confident | 4.87% | 6.66% | -10.33% | 7.76% | 6.11% | 2.89% |
| Ambitious | 5.11% | 9.66% | -9.39% | 9.46% | 9.11% | 3.25% |
| Adventurous | 5.06% | 12.75% | -9.14% | 11.35% | 12.27% | 3.47% |
How have Wealthify Investment Plans performed?
The past performance data shown represents real transactions we've carried out for actual customer Plans across each of our five Investment Styles. When it comes to investment performance, if you’d invested in one of our Ethical Confident Plans from the very beginning (28 February 2018), you’d have enjoyed a 25.63% return so far (up until 31st January 2025). You can see projections for how your ISA could grow moving forward by using our Plan builder as you Start your ISA.
Original
Ethical
Of course, we experienced the ups and downs of the market along the way and you could get back less than you put in. Although we cannot rely on past performance to predict future results investing for the long-term (5 years or more) typically delivers positive returns. These figures are after all fees have been taken (based on 0.60% p.a Wealthify management charge), and are based on the performance of Plans worth more than £100 and will be different for Plans below that amount.
Plan performance by year
This table shows by how much each of our investment styles have grown each year
| Investment Style | 31/12/2019 - 31/12/2020 | 31/12/2020 - 31/12/2021 | 31/12/2021 - 31/12/2022 | 30/12/2022 - 30/12/2023 | 31/03/2024 - 31/03/2025 | 31/12/2024 - 31/12/2025 |
|---|---|---|---|---|---|---|
| Cautious | 4.14% | 0.73% | -14.93% | 4.80% | 0.77% | 0.77% |
| Tentative | 6.45% | 4.11% | -15.65% | 6.85% | 2.82% | 2.82% |
| Confident | 9.04% | 7.63% | -16.51% | 8.81% | 5.02% | 5.02% |
| Ambitious | 11.16% | 11.18% | -17.42% | 11.08% | 7.31% | 7.31% |
| Adventurous | 13.43% | 14.65% | -18.72% | 13.63% | 9.92% | 9.92% |
Keeping your money safe
We know the only thing more important than making your money work harder, is making sure it’s safe — here’s how we take care of yours.
Secure
Your login details will always be kept secure – but never shared with anyone else.
Support
Our friendly Customer Care Team are always happy to help via email, Live Chat, or on 0800 802 1800.
Strength
Wealthify is owned and backed by Aviva: one of the UK's largest financial institutions.
Wealthify Customer Reviews
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Investment FAQs
You can open an ISA with Wealthify if you:
Are over 18
Are UK tax resident
When you’re building your Personal Investment Plan, the first question you will be asked is whether you would like to open an ISA or a General Investment Account. Select ‘ISA’ to create an Investment ISA Plan. Under the current rules, you can have as many ISAs of each type you want (excluding Lifetime ISAs and Junior ISAs), and you can split your annual ISA allowance between them however you like.
If you’re likely to exceed your ISA allowance, you can simply set up a General Investment Plan to invest additional funds. There’s no extra cost for having two or more Plans.
The ISA limit and maximum you can save each year is £20,000. The tax year runs from the 6th of April to 5th of April the following year. Under the current rules, you can have as many ISAs of each type you want (excluding Lifetime ISAs and Junior ISAs), and you can split your annual ISA allowance between them however you like.
Nothing at all. A Stocks and Shares ISA and an Investment ISA are just different names for tax-free investments.
Yes, you can withdraw funds from your ISA plan at any time, without penalty. Since both our Stocks and Shares ISA and Cash ISA are flexible, you can also withdraw and replace funds within the same tax year without affecting your annual ISA allowance.
Need more help?
If you’ve got any more questions, then our award-winning Customer Care Team are ready to answer them. Just click on the button below to get in contact.