Wealthify offer an easy and affordable way to invest. Your money is carefully managed by their team of experts and invested in a way that matches your needs. Choose one of the products below to get started.
With investing your capital is at risk.
We want to help make your money work harder. It's simple - you choose what type of investor you want to be, from cautious to adventurous, and we'll build you an investment Plan and manage it for you.
There's no minimum investment, and you can withdraw anytime with no penalties. We also offer ethical Plans, so you can easily invest in line with your values.
Wealthify is backed by Aviva, one of the UK’s largest financial services institutions which has looked after British consumers for more than 300 years.
We operate independently of Aviva, which means you get the best innovation in smart simple investing together with the security of knowing that we’re here to stay and operate to the highest standards.
Being part of the Aviva group of companies allows us to develop our business, but at an accelerated pace and with greater confidence.
Wealthify is backed by Aviva, the UK’s largest insurance provider and a global financial services company.
Wealthify remains fully authorised and regulated by the Financial Conduct Authority and our customers’ money can be covered by the Financial Services Compensation Scheme (FSCS) up to £85,000.
Aviva and Wealthify are independently covered by the FSCS scheme, so a customer holding investments with both companies may be covered by the FSCS on each of their investment balances up to £85,000.
Yes, your money is safe when using Wealthify, as we work with global finance service providers who are regulated by the Financial Conduct Authority. These custodians hold your cash securely and separately from their own, which means that if Wealthify went into administration, our creditors wouldn’t have a claim to your investments.
The two companies we use as custodians are Winterflood Securities Limited, who hold the funds for our ISA and General Investment Accounts, and Embark Investment Services Limited, who hold the funds for our pensions. Up to the first £85,000 of your money invested with Wealthify can be protected by the Financial Services Compensation Scheme (FSCS) in the event of the insolvency of Wealthify, Winterflood Securities or Embark. However, it’s important to understand that the FSCS doesn't cover you in the event that your investments do not perform as expected and you get back less than you originally invested. For more information visit https://www.fscs.org.uk/
We’re based in Cardiff, in South Wales. Wealthify is a UK limited company registered in England and Wales (No. 09034828). Our registered office is Tec Marina, Terra Nova Way, Cardiff, CF64 1SA. We are authorised and regulated by the Financial Conduct Authority (No. 662530).
Your money is looked after by a team of qualified investment managers with experience in established firms all over the world. Our experts have developed an investment system that uses algorithms and industry experience to pick the best funds available to you, then builds you an investment plan that suits your goals and attitude to risk. And because things are always changing in the financial markets, our team monitors and adjusts your plan regularly, to make sure your money works as hard as you do.
No. We are not regulated to give you advice on whether investing is right for you. If you’re unsure, you should always seek the advice of an Independent Financial Adviser (IFA).
No, that’s what we’re here for. We build your investment plan based on what you tell us about your attitude to risk with money, how much you have to invest, and by when you hope to reach your savings goals. Then we monitor your investments to make sure they’re on track.
We’ve aimed to make it as affordable as possible to open an account with us. You can start your ISA, GIA or Junior ISA account with us for as little as £1 and open a pension with just £50. You can then choose if you want to make additional one-off or regular monthly payments. There’s no minimum top up amount for our Junior ISA, ISA or a GIA accounts, but each payment to your pension needs to be at least £50.
There are two costs and charges to be aware of when investing with Wealthify – a Wealthify management fee and investment costs. Investment costs include fund charges (taken directly by the fund provider) and market spread.
Wealthify Management fee
Wealthify charges a simple annual fee, payable monthly based on the value of your investments. This fee covers everything we do, including setting up your account, looking after your money and optimising your investments, which is known as rebalancing’.
We invest your money in carefully selected, low-cost investment funds from providers such as Vanguard and Blackrock. These incur a small annual charge, which is taken at source by the fund provider.
These costs are incurred as a result of the process of buying and selling investments and as such must be considered as part of the overall cost of investing.
To get an idea of what your fee would be, why not check out our Fee Calculator.