Wealthify offer an easy and affordable way to invest. Your money is carefully managed by their team of experts and invested in a way that matches your needs. Choose one of the products below to get started.
From rainy days to special days; unexpected bills to poolside chills; your financial piece of the pie to peace of mind: Wealthify is about taking control of your tomorrow — today.
With a range of products, easy-to-use app, and team of experts managing everything for you, it’s about getting more by doing less.
And that's why, if you value your time just as much as your finances, the smart money’s with Wealthify.
Wealthify is backed by Aviva, one of the UK’s largest financial services institutions which has looked after British consumers for more than 300 years.
We operate independently of Aviva, which means you get the best innovation in smart simple investing together with the security of knowing that we’re here to stay and operate to the highest standards.
Being part of the Aviva group of companies allows us to develop our business, but at an accelerated pace and with greater confidence.
Wealthify is backed by Aviva, the UK’s largest insurance provider and a global financial services company.
Wealthify remains fully authorised and regulated by the Financial Conduct Authority. Our customers’ money will be covered by the Financial Services Compensation Scheme (FSCS) up to £85,000.
Aviva and Wealthify are independently covered by the FSCS scheme, so a customer holding funds with both companies will be covered by the FSCS on each of their balances up to £85,000.
We’re based in Cardiff, in South Wales. Wealthify is a UK limited company registered in England and Wales (No. 09034828). Our registered office is Tec Marina, Terra Nova Way, Cardiff, CF64 1SA. We are authorised and regulated by the Financial Conduct Authority (No. 662530).
Your money is looked after by a team of qualified investment managers with experience in established firms all over the world. Our experts have developed an investment system that uses algorithms and industry experience to pick the best funds available to you, then builds you an investment plan that suits your goals and attitude to risk. And because things are always changing in the financial markets, our team monitors and adjusts your plan regularly, to make sure your money works as hard as you do.
No. We are not regulated to give you advice on whether investing is right for you. If you’re unsure, you should always seek the advice of an Independent Financial Adviser (IFA).
No, that’s what we’re here for. We build your Investment Plan based on what you tell us about your attitude to risk with money, how much you have to invest, and by when you hope to reach your investment goals. Then we monitor your investments to make sure they’re on track.
As of 1st July 2025, the following initial minimum deposits will apply to each of our investment products.
Junior ISA: £1
Stocks and Shares ISA: £500
Personal Pension: £500
General Investment Account: £1,000
After opening your account, you can top-up (via one-off or regular monthly payments) a Junior ISA, Stocks and Shares ISA, and General Investment Account with £1 or more; Personal Pension payments need to be at least £50.
There are two types of costs and charges to be aware of when investing with Wealthify – a Wealthify management fee and investment costs. Investment costs include fund charges (taken directly by the fund provider) and market spread.
Wealthify Management fee
Wealthify has a simple annual fee structure, payable monthly based on the value of your investments. This fee covers everything we do, including setting up your account, looking after your money and optimising your investments, which is known as 'rebalancing’.
Fund charges
We invest your money in carefully selected, low-cost investment funds from providers such as Vanguard and Blackrock. These incur a small annual charge, which is taken at source by the fund provider.
Market spread
These costs are incurred as a result of the process of buying and selling investments and as such must be considered as part of the overall cost of investing.
To get an idea of what your fee would be, why not check out our Fee Calculator.