If you're looking to open a Junior Stocks & Shares ISA and invest for your children's future, please click here.

Flexible Stocks and Shares ISA

MSE offer: enjoy with 12 months of zero management fees

  • A Stocks and Shares ISA could provide better long-term returns than a Cash ISA.

  • Choose what kind of investor you want to be, then our experts will build and manage your Plan for you!

  • Fees are low and transparent, meaning you get to keep more of your money.

  • Withdraw money and return it — without using up your annual allowance.

Simply click the ‘Register For Offer’ button below, open a Wealthify Stocks & Shares ISA and pay no management fees for 12 months.

New customers only. Terms and conditions apply.

With investing, your capital is at risk. Tax on investments depends on your individual circumstances and can change. ISA rules apply. Minimum deposit of £1,000 required.

Wealthify plans on dashboard showing investments separated by type. Information provided in this image does not show actual performance and is not intended to show potential investment growth.

Awards

Winner of Best Pension Platform at the Your Money dot com Investment Awards 2025
Winner of the Best Overall Investment Platform at the 2023 Your Money Awards
Winner of the Best for Beginners at the 2024 Boring Money Awards
Winner of the Best for Customer Service award at the 2025 Boring Money Awards
Winner of Best Robo Adviser Provider at the Online Money Awards 2024
Winner of the Best Personal Finance Online Service at the 2025 Personal Finance Awards.
Wealthify ISA Plan payment details view.

What is an ISA?

Launched in 1999, ISA stands for Individual Savings Account. ISAs are a tax-efficient way to save or invest up to £20,000 each tax year; this £20,000 is known as your annual ISA allowance. At Wealthify, we offer a flexible Stocks and Shares ISA, meaning you’re able to withdraw money from your account and deposit it back in within the same year — without affecting your annual allowance.

These are four different types of ISAs: Stocks and Shares ISA (aka Investment ISA); Cash ISA; Innovative ISA, and Lifetime ISA (which has a £4,000 allowance). Even though all four ISAs offer different options and benefits, you can split your annual £20,000 allowance between them.

The great thing about ISAs is that you don’t have to pay capital gains tax or income tax on any of the money you earn. This means you get to keep more of the interest or returns you make!

Getting started

As with everything we do at Wealthify, we’ve made the process of opening a Stocks and Shares ISA as simple as possible.

You choose

From Cautious to Adventurous, choose your investment style and let us know how much you'd like to get started with.

You answer

Answer a few questions in our suitability quiz, which helps you start an ISA that's right for your circumstances and attitude towards investing

We build

Our team of investment experts then get to work building your Plan, making sure it’s aligned with your chosen investment style.

We manage

Just sit back, relax, let us manage everything for you — and use our online dashboard or app to follow your Plan's performance!

Transferring an ISA?

Here are a few things to consider

  • You can transfer any Cash ISAs or Stocks and Shares ISAs (Investment ISAs) you have with other providers in to a Wealthify Investment ISA.

  • When you transfer an ISA to Wealthify, you should always use the official ISA transfer form to retain the ISA tax benefits.

  • Transferring ISAs from previous tax years doesn’t impact your current ISA allowance, so you can still put up to £20,000 into an ISA this tax year.

Two Wealthify ISA Plan views, one showing plan value summary and second showing plan details. Information provided in this image does not show actual performance and is not intended to show potential investment growth.

Why choose Wealthify?

Whether you're looking for your financial piece of the pie or peace of mind: investing with Wealthify is the confidence that comes with taking control of your tomorrow — today.

Using our simple, award-winning app or website, set up a Wealthify Flexible Stocks and Shares ISA on your terms. Whether you’re cautious, ambitious, or ethical with your money, we manage everything, helping you get more from your investments by doing less.​

And that's why, if you value your time just as much as your finances, the smart money’s with Wealthify.

Ethical investment options

With Wealthify, investing for your future also means being able to invest in the planet's future at the same time.

That's why we've joined forces with best-in-class ethical fund providers, to create five Ethical Plans that let you invest in organisations committed to having a positive impact on society and the environment. All our fund providers are signatories of the Principles of Responsible Investing (PRI), the world’s leading proponent of responsible investing.

The actively managed ethical funds employed in plans keep a close eye on the organisations in which they invest - employing rigorous, ongoing screening to ensure ethical standards are maintained.

Change Theme. Tabs showing investment themes. Original Our classic blend of investments from the UK and overseas. Ethical A refined blend of investments with environmental & social responsibility.

See how our Plans have performed

The graph below shows how each of our investment styles - from Cautious to Adventurous - have performed between 29th February 2016 and 31st August 2026, after all fees have been taken (based on 0.60% p.a. Wealthify management fee). These figures are based on the performance of Plans worth more than £100, figures will be different for Plans below that amount.

The graph below shows how each of our investment styles - from Cautious to Adventurous - have performed between 13th August 2018 and 31st August 2026, after all fees have been taken (based on 0.60% p.a. Wealthify management fee). These figures are based on the performance of Plans worth more than £100, figures will be different for Plans below that amount.

Of course, we experienced the ups and downs of the market along the way and you could get back less than you put in. Although we cannot rely on past performance to predict future results investing for the long-term (5 years or more) typically delivers positive returns. These figures are after all fees have been taken (based on 0.60% p.a Wealthify management charge), and are based on the performance of Plans worth more than £100 and will be different for Plans below that amount.

Of course, we experienced the ups and downs of the market along the way and you could get back less than you put in. Although we cannot rely on past performance to predict future results investing for the long-term (5 years or more) typically delivers positive returns. These figures are after all fees have been taken (based on 0.60% p.a Wealthify management charge), and are based on the performance of Plans worth more than £100 and will be different for Plans below that amount.

This table shows by how much each of our investment styles have grown each year.

Investment Style 31/12/2020 - 31/12/2021 31/12/2021 - 31/12/2022 30/12/2022 - 30/12/2023 29/12/2023 - 29/12/2024 30/12/2024 - 30/12/2025 30/09/2025 - 30/09/2026
Cautious 0.56% -11.05% 4.72% 1.30% 6.17% 3.79%
Tentative 3.85% -10.53% 6.36% 3.49% 8.34% 6.90%
Confident 6.81% -9.92% 7.99% 6.29% 10.38% 10.76%
Ambitious 9.82% -8.89% 9.72% 9.34% 12.24% 13.99%
Adventurous 12.91% -9.18% 11.60% 12.56% 13.81% 17.42%

This table shows by how much each of our investment styles have grown each year.

Investment Style 31/12/2020 - 31/12/2021 31/12/2021 - 31/12/2022 30/12/2022 - 30/12/2023 29/12/2023 - 29/12/2024 30/12/2024 - 30/12/2025 30/09/2025 - 30/09/2026
Cautious 0.75% -14.80% 4.85% 0.63% 5.26% 3.56%
Tentative 4.12% -15.16% 6.90% 2.91% 5.84% 7.09%
Confident 7.66% -15.69% 8.89% 5.28% 6.34% 10.70%
Ambitious 11.11% -16.30% 11.12% 7.64% 6.45% 13.59%
Adventurous 14.52% -17.62% 13.29% 10.34% 6.39% 16.75%

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