Personal Investment Plans & ISAs

Choose how you invest

Wealthify Pension

A clear, honest personal pension with no jargon or complexity. Just clear fees, and investment styles to suit your needs. Plus, an instant 25% tax relief top up.

Our straightforward process makes it easier to get started or transfer your pensions to Wealthify, giving you a much clearer view of your future.

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Wealthify performance and investments dashboards on iPhone, showing a plan with healthy performance and stocks categorised by stock type and region.

Why Wealthify?

We want to help make your money work harder. It’s simple – you choose what type of investor you want to be, from cautious to adventurous, and we’ll build you an investment Plan and manage it for you.

There’s no minimum investment, and you can withdraw anytime with no penalties. We also offer ethical Plans, so you can easily invest in line with your values.

Cautious

Minimising loss is the priority. Small movements up and down in Plan value are acceptable, with the aim of beating inflation.

Tentative

Limiting loss is important. Moderate movements up and down in Plan value are acceptable, with the aim of achieving reasonable growth.

Confident

Minimising losses is as important as making gains. Movements up and down in Plan value are acceptable, with the aim of achieving good growth.

Ambitious

Making gains is the priority. The risk of large losses and large movements up and down in Plan value are acceptable, with the aim of achieving high growth.

Adventurous

Maximising returns is the priority. The risk of substantial losses and substantial movements up and down in Plan value are acceptable, with the aim of achieving the highest growth possible.

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INVESTING REIMAGINED

Investing is now affordable.

We charge a simple annual fee of 0.6% for managing your investments. As with most investments other costs can apply but we aim to keep these as low as possible, around 0.16% for our original plans and 0.7% for ethical.

About our fees

Invest as little or as much as you like.

Start with a lump sum or whatever you can afford. Add regular monthly payments and top up your plan whenever you like.

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Your money is not locked in.

Add to your Plan or withdraw your money whenever you like, without notice or penalty.

How Wealthify works

Set your goals and choose how you want to reach them.

Set up multiple Plans, each with a risk level that you choose. We also have a range of Ethical Plans, to help you invest in line with your values.

How Wealthify works

With investing your capital is at risk

Make your money work as hard as you do

With the Wealthify investment app you’re always in control:

Start investing with as little or as much as you like
Choose how much you want to invest and pick a level of risk that's right for you - from Cautious to Adventurous
Add more monthly to build up your Plan and withdraw if you need to without penalty
Check how your Plan is performing whenever you like
Know how much you’re paying with our clear and affordable fees

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Safe & secure

Managed

Your money, managed by our team of experienced and qualified investment experts.

Protected

Up to the first £85,000 of your money can be protected by the Financial Services Compensation Scheme (FSCS).

Safeguarded

Your money and assets are held separately with a custodian.

Help is on hand

Our customer service team are happy to help with any queries on 0800 802 1800 or on Live Chat.

Safe & secure

Managed

Your money, managed by our team of experienced and qualified investment experts.

Protected

Up to the first £85,000 of your money can be protected by the Financial Services Compensation Scheme (FSCS).

Safeguarded

Your money and assets are held separately with a custodian.

Help is on hand

Our customer service team are happy to help with any queries on 0800 802 1800 or on Live Chat.

Strength In Depth

Wealthify is backed by Aviva, one of the UK’s largest financial services institutions which has looked after British consumers for more than 300 years.

We operate independently of Aviva, which means you get the best innovation in smart simple investing together with the security of knowing that we’re here to stay and operate to the highest standards.

Being part of the Aviva group of companies allows us to develop our business, but at an accelerated pace and with greater confidence.