Win £20,000 ISA Allowance.

Activate your savings with Wealthify to enter our £20,000 prize draw!

From just £1, Wealthify gets your money moving. Whether you're cautious, ambitious, or ethical with your savings, there's an investment plan for you.

We aim to make investing as simple as saving. To get started, choose how much you want to add, pick a risk level that works for you, and decide if you want to invest ethically or not - and we'll take care of the rest!

If you're not sure what's right for you, then why not use our slider to see how little changes could make a big difference.

Plus, if you're invested with Wealthify before June 1st you can enter our prize draw to win a whopping £20,000 (T&C's apply).

Our sliders show projected values for your investments, although the figures are only forecasts and not a reliable indicator of your future performance. Prize draw not open to residents of Northern Ireland.

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Wealthify Customer Reviews

start investing in 3 simple steps

Step 1 - You choose

Tell us what type of investor you want to be: cautious, adventurous or somewhere in between.

Step 2 - we invest

We build you a Personal Investment Plan with just the right mix of investments.

Step 3 - we optimise

We monitor your Plan 365 days a year and adjust it to keep everything on track.
Try it out

safe & secure


Authorised and regulated by the Financial Conduct Authority (FCA).


Up to the first £85,000 of your money can be protected by the Financial Services Compensation Scheme (FSCS).


Your money is held separately with Winterflood Securities, who act as your custodian.

help is on hand

Our customer service team are happy to help with any queries on 0800 802 1800 or on Live Chat.

who are wealthify?

Wealthify offers effortless investing, low fees, and absolutely no jargon. We make it simple for you to create good saving habits and build for the future by making your money work harder.

As part of the Aviva Group, and with an Excellent TrustPilot score from thousands of existing customers, you can rest assured that your money is in safe hands.

strength in depth

Wealthify is backed by Aviva, one of the UK’s largest financial services institutions which has looked after British consumers for more than 300 years.
We operate independently of Aviva, which means you get the best innovation in smart simple investing together with the security of knowing that we’re here to stay and operate to the highest standards.
Being part of the Aviva group of companies allows us to develop our business, but at an accelerated pace and with greater confidence.

Multi-award-winning investing

Here are just a few of the prestigious awards we've picked up along the way