start investing in 3 simple steps

Step 1 - You choose
Tell us what type of investor you want to be: cautious, adventurous or somewhere in between.
Step 2 - we invest
We build you a Personal Investment Plan with just the right mix of investments.
Step 3 - we optimise
We monitor your Plan 365 days a year and adjust it to keep everything on track.safe & secure
Regulated
protected
safeguarded
help is on hand
safe & secure
Regulated
protected
safeguarded
help is on hand
who are wealthify?
Wealthify offers effortless investing, low fees, and absolutely no jargon. We make it simple for you to create good saving habits and build for the future by making your money work harder.
As part of the Aviva Group, and with Trustpilot reviews from thousands of existing customers, you can rest assured that your money is in safe hands.

strength in depth
Wealthify is backed by Aviva, one of the UK’s largest financial services institutions which has looked after British consumers for more than 300 years.
We operate independently of Aviva, which means you get the best innovation in smart simple investing together with the security of knowing that we’re here to stay and operate to the highest standards.
Being part of the Aviva group of companies allows us to develop our business, but at an accelerated pace and with greater confidence.
Multi-award-winning investing
Here are just a few of the prestigious awards we've picked up along the way


ONLINE PERSONAL WEALTH AWARDS 2021
Best Wealth Investment Platform

Boring Money Best Buys 2021
Customer Service

Boring Money Best Buys 2020 & 2021
Best Buy ISA

Boring Money Best Buys 2020 & 2021
Best Sustainable ISA

Boring Money Best Buys 2020
Beginner Investors

Boring Money Investor Choice Awards 2020
Winner - Online Investment Service

British Bank Awards 2020
Best Investment Provider

COLWMA
Best Goal Based / Robo Investing

Personal Finance Awards 2019/20 & 2020/2021
Best Junior ISA

Shares Awards 2019
Best Online Investment Provider

Robo Investing Awards
Best Interface and Best Ethical Investments

Moneyfacts Consumer Awards 2019
Highly commended: Digital Wealth Management Provider of the Year

British Bank Awards 2021
Best Investment Provider - Finalist

Money Age Awards 2021
Innovation in consumer finance award

YourMoney.com Awards 2022
Best Investment Platform For User Experience

Boring Money Best Buys 2022
Best Buy ISA

Boring Money Best Buys 2022
Best Buy Junior ISA

Boring Money Best Buys 2022
Best For Beginners

Boring Money Best Buys 2022
Best For Customer Service

Boring Money Best Buys 2022
Best For Sustainable Investing
