Marketing Communications Manager

Join a truly amazing team, revolutionising the world of investments!

At Wealthify, we’re changing the way people save and invest with our app and website. Our promise is simple: no complicated jargon, just straightforward, effortless investing from a £1.

We’ve recently partnered with Aviva and alongside our own marketing campaigns, Wealthify is now offered to their millions of customers through the MyAviva hub and app and Aviva marketing effort.

We have also developed a sophisticated suite of APIs and are looking to acquire new customers by partnering with like-minded businesses, such as Starling Bank and Yolt.

The role

Part of our ambitious growth strategy, we are looking for a Marketing Communications Manager to develop and implement multi-channel marketing activity to meet ambitious growth targets for direct to brand customers.

You’ll be managing a small team consisting of Customer Communications Manager, Content Writer and Content Marketing Exec to deliver impactful marketing campaigns and customer communications, so you’ll need to be results-driven and highly collaborative.

The role is responsible for developing marketing strategy, implementation and delivery of above-the-line advertising, PR and customer communications (CRM) and you’ll provide the CMO with timely, accurate reports and insightful performance analysis. You also working closely with the Digital Marketing Manager to integrate campaigns where appropriate.

You’ll be comfortable working in an agile planning environment and have the desire to aim high, work hard and have fun along the way.

Things you’ll be working on

Key responsibilities include:

  • Direct and manage media planning and buying and creative and PR agencies to develop advertising campaigns which drive brand/product awareness and consideration and lead to customer acquisition (current channels include OOH, radio, press)
  • Set campaign objectives and test criteria; monitor, measure and report on performance; propose and implement improvements to increase ROI.
  • Oversee the content strategy to deliver content which drives brand awareness and consideration.
  • Direct and manage the Customer Communications Manager to develop and deliver CRM programmes. Establish and improve conversion, retention and cross-sell rates.
  • Input into website and app design to optimise the customer experience and drive conversion.
  • Keep abreast of competitor activity and industry trends to inform tactical and strategic direction.
  • Select and manage multi-skilled external agencies as required.
  • Be the Wealthify brand guardian in terms of look, feel and tone of voice.

Things you’ll need

At least 5 years multi-channel marketing experience is essential, preferably in digital/financial services where you can demonstrate successful end to end campaign management

Broad knowledge of marketing covering digital, social and traditional channels is essential

Experience/ knowledge of UK savings, investments, pensions market(s) is desirable

Qualifications or skills you will need

  • Degree educated or strong academic background plus relevant experience
  • CIM/ IDM marketing/ digital marketing qualification
  • Experience of using Google Analytics and other analytics packages
  • Confidence in stakeholder engagement and management
  • Budget management (used to working to CPS, CPA), highly numerate with strong analytical skills
  • Editing and proofreading skills
  • A team player with experience of people management and development
  • Excellent planning, time management and organisational skills
  • Comfortable working in an Agile/Scrum environment
  • Excellent practical regulatory knowledge, used to working within Fin Prom regulations

 

What will make you stand out

Able to demonstrate drive, ambition and delivery of marketing objectives in previous roles
Delivery of highly effective D2C campaigns
Being a great communicator and team manager

 

What you’ll get in return

Salary up to £50K depending on skills & experience.
24 days holiday per year plus bank holidays (increases to 28 through length of service).

 

And there’s more!

Work in one of the hottest tech start-ups.
Contracted hours are 37.5 per week with scope for flexible working (core hours 9:30 - 4:30).
Brand new offices with free gym, games room (and a ping pong league!).
Great company socials organised by our very own Ministry of Fun.
Private Medical Insurance.
Income Protection Insurance.
Death in Service (3 x Salary).
Company Pension Plan.
Cycle to Work Scheme.

This is a great chance to join a dynamic, fun and friendly company that’s really going places. If you would like to be considered for the role, please send a copy of your C.V. to jobs@wealthify.com