Make your money work as hard as you

A new approach to investing – you choose how cautious or adventurous you want to be and we’ll put your money to work.

With investing, your capital is at risk.
Scroll down
Boring Money Best Buy Moneyfacts defaqto
defaqto Boring Money Best Buy Moneyfacts

Introducing the Wealthify Pension

A clear, honest personal pension with no jargon or complexity. Just clear fees, and investment styles to suit your needs. Plus, an instant 25% tax relief top up.

Our straightforward process makes it easier to get started or transfer your pensions to Wealthify, giving you a much clearer view of your future.

Find Out More

Why Wealthify?

We want to help make your money work harder. It’s simple – you choose what type of investor you want to be, from cautious to adventurous, and we’ll build you an investment Plan and manage it for you.

There’s no minimum investment, and you can withdraw anytime with no penalties. We also offer ethical Plans, so you can easily invest in line with your values.

Make your money work as hard as you do

With the Wealthify investment app you’re always in control:
  • Start investing with as little or as much as you like
  • Choose how much you want to invest and pick a level of risk that's right for you - from Cautious to Adventurous
  • Add more monthly to build up your Plan and withdraw if you need to without penalty
  • Check how your Plan is performing whenever you like
  • Know how much you’re paying with our clear and affordable fees
Try It Out

Safe & secure


Your money, managed by our team of experienced and qualified investment experts.


Up to the first £85,000 of your money can be protected by the Financial Services Compensation Scheme (FSCS).


Your money and assets are held separately with a custodian.

Help is on hand

Our customer service team are happy to help with any queries on 0800 802 1800 or on Live Chat.

Strength In Depth

Wealthify is backed by Aviva, one of the UK’s largest financial services institutions which has looked after British consumers for more than 300 years.

We operate independently of Aviva, which means you get the best innovation in smart simple investing together with the security of knowing that we’re here to stay and operate to the highest standards.

Being part of the Aviva group of companies allows us to develop our business, but at an accelerated pace and with greater confidence.

Five star investing

Our simple, jargon-free service is award-winning and our investment plans have been highly-rated by independent industry experts.
Our Digital Wealth Management service was Highly Commended at the Moneyfacts Consumer Awards, 2019.
We’re proud that our Digital Wealth Management platform is the first to be given a 5 Star Rating for our Original and Ethical Plans.
Consumer champion website rate us a Best Buy for investing.

Wealthify Customer Reviews

We use funds from leading providers to build your plan